What does your company have in common with Sears, JC Penneys and Ikea? It could be a lot more than you think. All three of those retailers use video to explain, to demonstrate, and to educate.
If your customer has questions, you can provide the answers in videos. As someone told me recently: if I answer a customer’s question in an email, I’m talking to one person. But if I answer a question in a video, I could be talking to hundreds of persons at the same time.
Do you sell something that requires assembly? Why not put the instructions online in a video. Are there modifications the customer can make? Do a video. One of the more popular categories in retail is the “unboxing” video where everything in the box is explained and examined. Those are particularly helpful with electronics.
If you can answer all of your customer’s questions this way, or provide the helpful information they need, would they see you differently? What do you think their perception of your expertise would be?
How many persons can you reach with a video on your website…and how much easier could you be found? I can help you find those answers.
-That’s a wrap.
Monthly Archives: March 2012
The Emotion Of Web Video
Most of my clients have one goal in mind when they ask me to produce a video for their website: they want their message to be remembered. That’s why customer testimonials on video work so well. It’s real people, real words, and real emotions.
That is also why – when you talk about your business and show your product, the you that is so passionate about hour business comes thru. Your prospects will respond to web video. So, tell your story and have fun, as well as gain an advantage.over the competition.
What else can you do with web video? More on that next time.
-that’s a wrap.