“So what exactly is it that you do?” I asked.

“We fine-tune the art and science of delivering performance through our model that embraces a business tangible and intangible objectives to build momentum, and fuel the opportunity pipeline,” They said.

“Oh,” said I, scrambling for my buzzwords dictionary.

“We help businesses communicate to their clients,” They added.

“Well, why didn’t you say so in the first place?”

Communication is about sharing ideas. If you try to Baffle Them With BS; you’ll only get the same in return.

“What do you do?” They asked.

“I help businesses tell their story to customers and investors” I said.

“Wow. We could use someone like that,” They exclaimed.

“I thought maybe you could.”

–That’s a wrap.

A lot of what I do is education. Some of the concepts about how and why to use videos on your website have some folks making that classic deer in the headlights look.

That’s why I try to teach instead of sell. One of the best networking groups I belong to focuses on everyone knowing as much as possible about each others’ business. Because in many cases, people have to learn about your business to want to buy from you. And we already know that those folks aren’t going to be as focused if your message is only text based.

Video is a great way to show and tell, or show and teach, because you’ll get that personal connection with visitors immediately. They’ll be more focused, they’ll grasp more ideas, and they’ll have a better understanding.

Once your website concentrates on delivering value in the form of you being the authority, you’ll be building your video content library. More sales. More customer loyalty. What can you teach me?

–That’s a wrap.