Monthly Archives: January 2012

Questions About Building A Video Library

Video As Content, Who Uses Video, , ,

How well do you know your competition?  How well do you know their marketing efforts?  Sometimes being in business and competing for the same customer is like a chess game.  The winner will always be the one who is thinking three moves ahead.

Think your competition has a marketing plan?  Or do they favor a shotgun approach: a little of this, and a little of that?  Unfocused marketing misses the mark. Make blatent one or two things about your brand, and you’ll be successful. One thing that realy focuses your efforts, and has a large return on investment is video.

If you have video, and your competition doesn’t – You Win!

It’s been proven thyat companies with at least three videos on their site are perceived as experts by their customers.

Start building a video presence – with a blog, or a tips and tricks section to your website – BEFORE the competition starts paying attention.

–That’s a wrap.

Don’t Hide Your Videos

Behind The Scenes, Video As Content, , , ,

I’m starting to see a few websites with a YouTube logo in one corner or as part of the site menu.  I take that to mean there’s a company YouTube channel linked to it.  But you shouldn’t stop there. If you make YouTube your sole source of video traffic, you’re missing the boat.

Here’s how:
1. Videos hosted on your own server get “liked” by the search engines quicker.
2. If you don’t show some of your expertise – in the form of videos – on your site, you’re asking your audience to jump through another hoop in order to get them.

Instead:
Post your best – the ones that answer questions or solve problems – on a page or pages that are dedicated to solving that problem.
Use your YouTube embed code to play your videos in email newsletters, and other communication tools.

Put your videos out front, and let them work their magic.

— That’s a wrap.