{"id":165,"date":"2011-05-02T19:40:09","date_gmt":"2011-05-02T23:40:09","guid":{"rendered":"http:\/\/videosonyourwebsite.com\/blog\/?p=165"},"modified":"2011-05-02T19:40:09","modified_gmt":"2011-05-02T23:40:09","slug":"5-lines-from-field-of-dreams-that-explain-how-to-use-video","status":"publish","type":"post","link":"http:\/\/videosonyourwebsite.com\/blog\/5-lines-from-field-of-dreams-that-explain-how-to-use-video\/","title":{"rendered":"5 Lines From Field Of Dreams That Explain How To Use Video"},"content":{"rendered":"<p>Yeah, it\u2019s a classic baseball movie. Ray Kinsella learns a great lesson. But if you listen closely, the Voice may also be telling you how to increase your sales and your expertise in the minds of your customers with video.<\/p>\n<p><strong><em>1. Voice: \u201cIf you build it, he will come\u201d<\/em><\/strong><\/p>\n<p>Especially now, after the Google Panda update, content will get you noticed. Using videos makes websites more likely to show up on top of organic searches. Not only that, but when a visitor lands on a small business\u2019 page with video, the 2<sup>nd<\/sup> most popular behavior is to click the video.<\/p>\n<p><strong><em>2. Ray: \u201cDon\u2019t we need a catcher?\u201d<br \/>\nS<\/em><\/strong><strong><em>hoeless Joe: \u201cNot if you get it near the plate, we don\u2019t\u201d<\/em><\/strong><\/p>\n<p>You know that when a website has a video, the conversion rate is higher than a website with no video.\u00a0 But that video doesn\u2019t even need to be watched. Just the fact that it\u2019s there makes a difference in the conversion rate.<\/p>\n<p><strong><em>3. \u201cThis is my corn. You people are guests in my corn\u201d<\/em><\/strong><\/p>\n<p>In the movie, it\u2019s Ray speaking.\u00a0 For this instance, it\u2019s your website visitor. Your video is a guest in his browser. So, get rid of the auto-start, and make sure your message isn\u2019t sales-y. Most likely the visitor got to your site because he is trying to solve a problem. \u00a0It makes no sense to show your latest TV commercial.<\/p>\n<p><strong><em>4. Mark: It is true. You don&#8217;t know the first thing about farming.<br \/>\n<\/em><\/strong><strong><em> Ray: Yes I do. I know a lot about farming. I know more than you think I know.<\/em><\/strong><\/p>\n<p>Show off what you know. The more your show your expertise, the more your visitors will consider you the authority in your field. Studies show that websites with at least three videos are considered authorities.<\/p>\n<p><strong><em>5. Voice: \u201cGo The Distance\u201d<\/em><\/strong><\/p>\n<p>See above. And don\u2019t stop. Keep updating and upgrading your videos.<\/p>\n<p>&nbsp;<\/p>\n<p>That\u2019s a wrap.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Yeah, it\u2019s a classic baseball movie. Ray Kinsella learns a great lesson. But if you listen closely, the Voice may also be telling you how to increase your sales and your expertise in the minds of your customers with video<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,4],"tags":[37,73,38,39],"class_list":["post-165","post","type-post","status-publish","format-standard","hentry","category-uncategorized","category-who-uses-video","tag-google-rankings","tag-how-to-use-video","tag-search-engine-results","tag-videos-as-content"],"aioseo_notices":[],"_links":{"self":[{"href":"http:\/\/videosonyourwebsite.com\/blog\/wp-json\/wp\/v2\/posts\/165","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/videosonyourwebsite.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/videosonyourwebsite.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/videosonyourwebsite.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/videosonyourwebsite.com\/blog\/wp-json\/wp\/v2\/comments?post=165"}],"version-history":[{"count":1,"href":"http:\/\/videosonyourwebsite.com\/blog\/wp-json\/wp\/v2\/posts\/165\/revisions"}],"predecessor-version":[{"id":166,"href":"http:\/\/videosonyourwebsite.com\/blog\/wp-json\/wp\/v2\/posts\/165\/revisions\/166"}],"wp:attachment":[{"href":"http:\/\/videosonyourwebsite.com\/blog\/wp-json\/wp\/v2\/media?parent=165"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/videosonyourwebsite.com\/blog\/wp-json\/wp\/v2\/categories?post=165"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/videosonyourwebsite.com\/blog\/wp-json\/wp\/v2\/tags?post=165"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}