At 7:30 this morning, I was sitting in front of the DMV waiting for them to open so I could renew my car\u2019s registration. Yes, I was first in line! Amazing. \u00a0Also in front of the door: the latest edition or other of a yellow page book. After I had been there ten minutes, others started to arrive. One woman, bent on ingratiating herself with the state employees, picked up the book as if she was ready to present it when the doors opened.<\/p>\n
\u201cDoes anyone still use those things?\u201d I asked.<\/p>\n
The woman looked down and said, \u201cWell, I don\u2019t anymore. I was on the web to see what time the office opened this morning.\u201d<\/p>\n
Exactly what I\u2019ve been trying to tell people.<\/p>\n
My wife doesn\u2019t even let the Yellow Pages, or similar tomes in the house anymore. They go straight to the recycle bin. \u00a0We find out the stuff we need to know about businesses on the web.<\/p>\n
Later in the day, I discovered I needed a new thingamabob. I went online to do my research and find out which stores had what. I found one manufacturer with a video about his product. I watched the whole thing. Then I wrote down the model number to see if I can find one in the store.<\/p>\n
Towards the end of the evening, a friend sent me a link to a company he wanted me to check out.\u00a0 The site was only a logo, and a list of what they sell.\u00a0 There.Were.No.Other.Pages.\u00a0 So basically, it was an internet business card.\u00a0 I would have loved to have found out more about this business, but they had no content.<\/p>\n
I look at a phone book, and wonder how much money is being wasted there. Those ads are expensive. And no one is reading them! \u00a0 There are companies on the web who have nothing but their name on their website. \u00a0 How many of these folks are YOUR competitors?\u00a0 Now you know something they don\u2019t.<\/p>\n
Videos are not cutting edge. They are accepted, searched for, and watched thousands of times every minute.<\/p>\n
Imagine your business having more customers, staying longer and becoming more engaged with your brand.<\/p>\n
-That\u2019s a wrap.<\/p>\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
I look at a phone book, and wonder how much money is being wasted there. Those ads are expensive. And no one is reading them! There are companies on the web who have nothing but their name on their website. How many of these folks are YOUR competitors? Now you know something they don\u2019t. <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[54,4],"tags":[6,43,74],"class_list":["post-170","post","type-post","status-publish","format-standard","hentry","category-behind-the-scenes","category-who-uses-video","tag-advertising","tag-time-spent-on-site","tag-yellow-pages"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t