{"id":199,"date":"2012-01-02T10:39:36","date_gmt":"2012-01-02T15:39:36","guid":{"rendered":"http:\/\/videosonyourwebsite.com\/blog\/?p=199"},"modified":"2012-01-02T10:39:36","modified_gmt":"2012-01-02T15:39:36","slug":"dont-hide-your-videos","status":"publish","type":"post","link":"http:\/\/videosonyourwebsite.com\/blog\/dont-hide-your-videos\/","title":{"rendered":"Don’t Hide Your Videos"},"content":{"rendered":"

I’m starting to see a few websites with a YouTube logo in one corner or as part of the site menu. \u00a0I take that to mean there’s a company YouTube<\/a> channel linked to it. \u00a0But you shouldn’t stop there. If you make YouTube your sole source of video traffic, you’re missing the boat.<\/p>\n

Here’s how:
\n1. Videos hosted on your own server get “liked” by the search engines quicker.
\n2. If you don’t show some of your expertise – in the form of videos – on your site, you’re asking your audience to jump through another hoop in order to get them.<\/p>\n

Instead:
\nPost your best – the ones that answer questions or solve problems – on a page or pages that are dedicated to solving that problem.
\nUse your YouTube embed code to play your videos in email newsletters, and other communication tools.<\/p>\n

Put your videos out front, and let them work their magic.<\/p>\n

— That’s a wrap.<\/p>\n","protected":false},"excerpt":{"rendered":"

If you make YouTube your sole source of video traffic, you’re missing the boat. <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[54,76],"tags":[37,38,13,39,20],"class_list":["post-199","post","type-post","status-publish","format-standard","hentry","category-behind-the-scenes","category-video-as-content","tag-google-rankings","tag-search-engine-results","tag-small-business","tag-videos-as-content","tag-you-tube"],"aioseo_notices":[],"_links":{"self":[{"href":"http:\/\/videosonyourwebsite.com\/blog\/wp-json\/wp\/v2\/posts\/199","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/videosonyourwebsite.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/videosonyourwebsite.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/videosonyourwebsite.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/videosonyourwebsite.com\/blog\/wp-json\/wp\/v2\/comments?post=199"}],"version-history":[{"count":1,"href":"http:\/\/videosonyourwebsite.com\/blog\/wp-json\/wp\/v2\/posts\/199\/revisions"}],"predecessor-version":[{"id":200,"href":"http:\/\/videosonyourwebsite.com\/blog\/wp-json\/wp\/v2\/posts\/199\/revisions\/200"}],"wp:attachment":[{"href":"http:\/\/videosonyourwebsite.com\/blog\/wp-json\/wp\/v2\/media?parent=199"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/videosonyourwebsite.com\/blog\/wp-json\/wp\/v2\/categories?post=199"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/videosonyourwebsite.com\/blog\/wp-json\/wp\/v2\/tags?post=199"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}