{"id":648,"date":"2022-02-09T11:38:32","date_gmt":"2022-02-09T16:38:32","guid":{"rendered":"http:\/\/videosonyourwebsite.com\/blog\/?p=648"},"modified":"2022-06-15T11:05:11","modified_gmt":"2022-06-15T15:05:11","slug":"i-know-a-guy","status":"publish","type":"post","link":"http:\/\/videosonyourwebsite.com\/blog\/i-know-a-guy\/","title":{"rendered":"I KNOW A GUY"},"content":{"rendered":"

\"I<\/a>
\nOne of my website partners referred a longtime client to me. Of course, he wanted a video, BUT he was having a friend put something together for his business.<\/p>\n

Then, he sent that to me.<\/p>\n

In the entire video, his business name wasn’t even mentioned. There was also no call to action – the video simply ended. To top it off, his friend had found some stock footage of a man searching for something on his laptop. In that piece of stock footage, you could see – reflected in the man’s glasses – what he was searching for. It had nothing to do with the client’s business.<\/p>\n

One of my products, #NoContact Video<\/a>, Uses stock footage along with client-supplied photos to create a compelling 60 second video. The price is ultra affordable, so I sell a lot of those to companies where I can’t travel to shoot.<\/p>\n

While my client had sent me some photos, I used those in a montage instead of inserting them directly into the video. Then, after a couple of hours searching for other footage I could use for his very specific industry, I rolled that in with some animated graphics that spoke to his features and benefits. Finally, I added a directed call to action.<\/p>\n

My small business client loved it, and wanted to use it immediately. We’ll keep track of the number of views it gets and the amount of business it generates. <\/p>\n

So just because you “know a guy”, it always pays to check in with a professional. The savings in time and hassles could be worth it.<\/p>\n

–That’s a wrap.
\nRon Harper is the founder of Videos On Your Website, a Cincinnati digital marketing firm specializing in video web content for businesses. Read more at Videos ON Your Website.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

One of my website partners referred a longtime client to me. Of course, he wanted a video, BUT he was having a friend put something together for his business. Then, he sent that to me. In the entire video, his business name wasn’t even mentioned. There was also no call to action – the video … Continue reading I KNOW A GUY<\/span> →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[54,3,76,4],"tags":[96,21,24,13,39],"class_list":["post-648","post","type-post","status-publish","format-standard","hentry","category-behind-the-scenes","category-diy","category-video-as-content","category-who-uses-video","tag-cincinnati-business-video-testimonials","tag-do-it-yourself","tag-inexpensive-video-shooting","tag-small-business","tag-videos-as-content"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t