Video - It Just Adds Up
Dr. Chandra Bhansali, president of AccountantsWorld says,"The smartest thing any CPA can do for their practice is to adopt new technology at the right moment. This is the right time to harness the power of the Internet to derive the most benefit." Even AICPA's website CPA2BIZ.com gives their top marketing tip: Start by integrating video into your website. YouTube is the second most-used search engine in the world. Digital marketing is the most measurable tactic available today.
- Most offices have a website. Usually, that website is just an online brochure. What can you do to engage your clients and prospects, answer questions AND make yourself their obvious choice? The answer is video.
- Consumers are more apt to choose a CPA who offers video. Clients are more comfortable dealing with someone they feel they know.
- Use testimonials. Your credibility is increased when other professionals and clients hold you in esteem.
- Do you provide workshops or speak to local support groups? These can be presented as short clips right on your website.
Videos help CPAs get noticed, get found, and get hired.
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