|
|
|
|
|
|
|
Rob: One of the most imoportant aspects of getting people to your website is called search engine optimization.
That's the process of trying to optimize your website and your web content so that it shows up in search engine
results.So if you've got a video on your website, you want to try and optimize it so that it appears in Google or
other search engines.Google owns You Tube, and I think that's very critical. One thing you may not have noticed
or you might have noticed recently is that now when you do a search in Google, you don't get just ten links anymore
from Google dot com. You might get an image result, you might get a video result from You Tube, you might get a
news result from a news website
when you do any kind of query in Google. That's called blended search or universal
search.
and expect all the other search engines to do that as well. I think the biggest key is having a video on your
website puts a face on your company. it gives your company a personality on the web, therefore, people feel a little
more comfortable contacting the company when they see the person and understand who they'll be dealing with. in
the future.It's great to go ahear and start getting ahead of the curve and start adding videos on your website now as
that just gets more and more popular in the future.