I don’t care if you’re a solopreneur or own a company with 50 employees – you know how to get or create inventory, what your profit margin is, and who your target market is. Now, let’s see how you answer these three vital marketing questions. I’ll have answers at the end.
1. WHY DO YOU HAVE A WEBSITE? What is its purpose? Is it an online brochure? Do you actually sell product and collect revenue there? Is it because everyone else has one?
2. ARE THE RIGHT PEOPLE VISITING YOUR SITE? Do you know who they are and how they found you? Do you know what phrase they put into a search engine that brought your site into the results? How long are they staying ?
3. WHAT DO YOU WANT THEM TO DO? Place an order? Subscribe to your newsletter? Call you to find out more? If you don’t ask your visitors to do something, then they won’t.
NOW LET’S SEE THE ANSWERS
1. If someone recommends you to a friend, 8 out of 10 of those folks will head to the web to check you out. If you can’t answer their questions, they’ll go elsewhere very quickly. Videos immediately establish trust and expertise.
2. You can target the right visitors all across the web with videos. Use blogs, social media, local search and more. When they do find you, make them stay with compelling videos that answer their questions and show off your product or service.
3. Whether you want visitors to fill out a form, subscribe to a newsletter or buy a product, 70% more visitors convert after watching a video.
Want to talk about more ideas? Call me. Because if you aren’t using video and your competition is, you lose.
–that’s a wrap.