Just in time for the Oscars. Ready?
“Why didn’t you come to me first?” (Websites that use video convert visitors faster and easier. A good category is Attorneys. Well, maybe not for the Godfather, but for our purposes – Studies show that folks will search an average of 7 websites when they are looking for an attorney. But when there’s video, that number drops to 2. )
“Make them an offer they can’t refuse” (Video makes content they can’t refuse. A compelling message about your company will keep visitors on your site longer. Videos can also very easily enhance your credibility. Companies with three or more videos on their website are perceived as the authority.)
“I need a man who has powerful friends” (The neatest thing about video is that folks can share it with their friends. Make something WORTH sharing. People don’t search for, nor do they share commercials – so don’t make one. The hardest thing about video is coming up with great ideas. That’s where we can help.)
“My client promises to make that trouble disappear “ (With video you can not only show the features and benefits, but you can have your customers tell their story too. That’s called a testimonial, and man, do they work!)
“Times have changed. It’s not like the Old Days, when we can do anything we want.” (Yep. Here in the digital age, customers are more informed. They WANT to be engaged. They don’t have a lot of time to read everything you want them to read. So, say it and show it in a video. Or better yet, a series of videos. Not to worry. We can have you communicating 21st Century style in no time.)
“And let me be even more frank, just to show you that I’m not a hard-hearted man, that it’s not all dollars and cents.” (Customers, especially the tech-savvy under 30s, want value. If you’re a plumber, do a video on how to fix a sink. An accountant? What are the top deductions that many folks miss? THAT’S content. It’s content that can be used. Content that they can’t refuse.
NOT to use video can be a website’s kiss of death. Let that happen to the other guy. Wise up and start putting Videos On Your Website now.
Or just call us and fergitaboutit.
That’s a wrap.