Lady Gaga’s newest music video, or your demonstration and customer testimonial – which do you think would win? Basically, we’re talking entertainment vs. information.

You Tube’s Insights analytics tool is now showing graphs of where viewer interest drops off. The results are pretty surprising.

Most entertainment videos start off with high interest and drops off quickly as the video plays.

On the other hand, informative videos start with a lower level of interest, and that level increases the longer the video plays. What does that mean for YOUR videos? Well, what it says is people who watch the first 30 to 45 seconds of your video are more likely to watch it all the way through.

My suggestion would be to have a great opening, and if you have a hook, or a terrific point to your story, tease it within that first 45 seconds. There are things you can do within that time to ensure that folks will stick around until the end.

You can still be a star without having the latest I-tunes hit. Just be yourself and let your customers shine.

–That’s a Wrap.