I look at a lot of websites everyday. I do it to see how folks describe their businesses and I look for places where videos can fit in. Then there are those sites where it’s kind of like walking through a ghost town.

Old information, dates that, in some cases aren’t this year, or even last year. The worst of all: either NO email, or an email form that doesn’t work.

It’s a brochure.

You may think you know your customers; no one has asked you about your website. But what about those who WANT to do business with you. If you get any kind of referrals, there’s a 90% chance that before someone contacts you they are going to take a look at your website. An updated and user-friendly website says that your business is updated too.

Whatever equipment you use in your work, I would be more likely to believe that you have the latest and greatest if your website is up to date. That site can be a lot more than an online brochure. It is your 24/7 authority on all things YOU. It is a statement of your brand, and a promise to your customers: “Here’s where you can find us, here’s how you can reach us” And like, I said most businesses are there. Now, it’s time to take the next step.

Put a face on your business. Yours? The receptionist? A customer? All are great ideas, and everyone of them would make a great video. Show off your success. Show off your expertise. WHY are you better than your competition? Everybody can answer that question differently. But the way YOU answer it is something your future customers are dying to hear.

The people who do business with you, and those who might do business with you are Facebooking, texting, Twittering, and even calling their friends and sharing information. You need to get your voice into that mix. You can’t help that they talk about you, but you can influence what they talk about. It will happen with a well-produced video.

I’d like to help tell that story. It’s what I’ve been doing since before the PC was a twinkle in IBM’s eye.

–That’s a wrap.