Everyone is watching. Have you noticed? Everyone is watching more videos online. So if you’re in business – whether it’s B2B or B2C, you need to inside video in your marketing strategy.

1. Do you need “face time” with your prospects to turn them  into customers? Start with video. No matter who you are, when someone is referred to you, 8 times out of ten they go online to check you out.  Videos give you that face to face meeting you need, and it works 24/7.

2. Before my wife buys and, she researches like crazy. When you make that easy by showing demonstrations or enhancing your expertise, you also make it easier to buy. You make it easy for a customer to become comfortable doing business with you. 65% of folks watch a video before deciding to buy.

3. Tell your customers what they need to know. Most folks would rather watch than read. We remember more of what we see and hear. Engaging business videos can entertain and educate. Last year, I did a series of videos for a product that could eliminate odors. There were so many uses, we had an endless supply of ideas. We highlighted it in a smelly refrigerator and a baby’s bottom.

4. Build trust. Answer questions. Give value so customers understand more about your product sooner. In radio and television it takes a message 3 to 5 repeating plays before its gist sinks in. That’s the frequency in “reach and frequency.” But website videos for business help convert prospects to customers. Unlike broadcast, you don’t pay each time the message is played. And if there’s anything the viewer doesn’t understand, they can playback just that section.

5. Videos last and last. Your strategy for writing and producing videos for your business should be long term as well. Not only that, but older videos can be repositioned with new titles and tags or new body copy on the page. The use of YouTube’s annotations is a cool way of adding information or a new call to action.

Remember, the use of video on business websites grows every day. Be an early adopter in your category if possible. When you have videos on your website, and your competition doesn’t…you win.

— that’s a wrap.