At 7:30 this morning, I was sitting in front of the DMV waiting for them to open so I could renew my car’s registration. Yes, I was first in line! Amazing.  Also in front of the door: the latest edition or other of a yellow page book. After I had been there ten minutes, others started to arrive. One woman, bent on ingratiating herself with the state employees, picked up the book as if she was ready to present it when the doors opened.

“Does anyone still use those things?” I asked.

The woman looked down and said, “Well, I don’t anymore. I was on the web to see what time the office opened this morning.”

Exactly what I’ve been trying to tell people.

My wife doesn’t even let the Yellow Pages, or similar tomes in the house anymore. They go straight to the recycle bin.  We find out the stuff we need to know about businesses on the web.

Later in the day, I discovered I needed a new thingamabob. I went online to do my research and find out which stores had what. I found one manufacturer with a video about his product. I watched the whole thing. Then I wrote down the model number to see if I can find one in the store.

Towards the end of the evening, a friend sent me a link to a company he wanted me to check out.  The site was only a logo, and a list of what they sell.  There.Were.No.Other.Pages.  So basically, it was an internet business card.  I would have loved to have found out more about this business, but they had no content.

I look at a phone book, and wonder how much money is being wasted there. Those ads are expensive. And no one is reading them!   There are companies on the web who have nothing but their name on their website.   How many of these folks are YOUR competitors?  Now you know something they don’t.

Videos are not cutting edge. They are accepted, searched for, and watched thousands of times every minute.

Imagine your business having more customers, staying longer and becoming more engaged with your brand.

-That’s a wrap.