“So what exactly is it that you do?” I asked.

“We fine-tune the art and science of delivering performance through our model that embraces a business tangible and intangible objectives to build momentum, and fuel the opportunity pipeline,” They said.

“Oh,” said I, scrambling for my buzzwords dictionary.

“We help businesses communicate to their clients,” They added.

“Well, why didn’t you say so in the first place?”

Communication is about sharing ideas. If you try to Baffle Them With BS; you’ll only get the same in return.

“What do you do?” They asked.

“I help businesses tell their story to customers and investors” I said.

“Wow. We could use someone like that,” They exclaimed.

“I thought maybe you could.”

–That’s a wrap.