Videos for SEO, Videos for product demonstrations, and for customer testimonials. Videos to show your expertise to prospects or build credibility. They\u2019re all great ideas. They\u2019re ideas that can help and grow your business. <\/p>\n
Unfortunately, there are times when using videos can be a bad idea. This all falls under the heading of \u201cread your contract\u201d. Here are some real world examples. I can\u2019t believe there are companies who actually do this, but there are. <\/p>\n
1.\tThe video is not created specifically for your business. Just like there are templates for websites, a producer can create a video template. This usually has a minimum amount of your information. It\u2019s built around pretty graphics, or generic pictures.
\n2.\tYou don\u2019t own your video. Can you imagine that? Anything you planned, pictures you took, ideas you might have had \u2013 they can all vanish, because you signed a leasing agreement rather than a sales agreement. Yes, it actually happens. And if you don\u2019t pay for another round, they\u2019ll pull your video.
\n3.\tYou do all the work, and they get paid. I know of companies who want their clients to shoot the video footage, and then send them the files so they can edit. Or they want you to write the script. I mean, if you\u2019re paying for professionals, shouldn\u2019t you get professionals who can give you their expertise?
\n4.\tYou have no control over the final product. \u201cDouble check your work carefully\u201d, one video contract says, \u201cIf we have to make any changes after you sign off, we will charge you.\u201d Really?? Even in a restaurant, if you don\u2019t like the meal, they\u2019ll make it for you again. What\u2019s wrong with this picture?<\/p>\n
There are things about technology and marketing that scare some folks. But if you\u2019re making an investment in a professional looking website, ask questions, and make sure that it\u2019s going to be more than an online brochure. Engage your customers and prospects with compelling content<\/a>. You\u2019ll find that it starts paying for itself quickly. And it pays over and over.<\/p>\n — That\u2019s a wrap. <\/p>\n","protected":false},"excerpt":{"rendered":" There are things about technology and marketing that scare some folks. But if you\u2019re making an investment in a professional looking website, ask questions, and make sure that it\u2019s going to be more than an online brochure. <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[54,3,4],"tags":[8,63,21,24,27,46,14,45,64,39,19],"class_list":["post-105","post","type-post","status-publish","format-standard","hentry","category-behind-the-scenes","category-diy","category-who-uses-video","tag-consultant","tag-contracts","tag-do-it-yourself","tag-inexpensive-video-shooting","tag-production-planning","tag-slide-shows","tag-social-media-videos","tag-stock-photos","tag-using-professionals","tag-videos-as-content","tag-writer"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t