Tonight, a friend passed a referral to me. I went to look at the company website \u2013 we\u2019ll call them \u201cLLC.com\u201d. Their web design firm has posted some videos about what a great place this company is to work for. Now, defining your corporate culture is an excellent use of video in today\u2019s climate. Google has done it with the Life At Google series on YouTube. The Google series is shot well, and has compelling themes.<\/p>\n
The videos I watched tonight on the LLC site were
\n\u2022\tGrainy \u2013 if I didn\u2019t know better, I\u2019d think they were shot with someone\u2019s camera phone.
\n\u2022\tUsed the on camera microphone \u2013 a very big no no. Sound is as important as picture, and since all of these shots were extreme close-ups, to have the voice sound like it was coming from a barrel is quite rude from the position of a viewer.
\n\u2022\tLooked cheap. One of the persons were shot sitting in front of a window. The light coming from behind washes the subject out. <\/p>\n
Another web designer called to tell me about a client who needed video. Before I could respond, however, he called back to say the client had shot the video himself. He said the quality was just \u201cOK\u201d. The webmaster wouldn\u2019t offer his opinion, and unfortunately, his client may suffer.<\/p>\n
Producing videos for businesses is a lot more than Point And Shoot. I completely understand the DIY point of view, BUT. . .<\/p>\n
\u2022\tYou have to have an external microphone, period. No discussion.<\/p>\n
\u2022\tThe basics of 3 point lighting are simple to learn. So use room lamps, and buy some Perfect Daylight bulbs so at least your colors come out right, and your subjects look like somebody you would want to watch.<\/p>\n
\u2022\tSeriously consider using a professional. The expertise we bring in storytelling and getting the right message across with the right pictures and edits can make all the difference. <\/p>\n
If you\u2019ve made an investment in an attractive website, it\u2019s only right to make sure your content stands out as well.<\/p>\n
\u2014\u2014\u2014- That\u2019s a wrap.<\/p>\n","protected":false},"excerpt":{"rendered":"
Another web designer called to tell me about a client who needed video. Before I could respond, however, he called back to say the client had shot the video himself. He said the quality was just \u201cOK\u201d. The webmaster wouldn\u2019t offer his opinion, and unfortunately, his client may suffer.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[54,3,1],"tags":[8,21,24,12,34,13,14,43,26,39],"class_list":["post-142","post","type-post","status-publish","format-standard","hentry","category-behind-the-scenes","category-diy","category-uncategorized","tag-consultant","tag-do-it-yourself","tag-inexpensive-video-shooting","tag-relevant","tag-search-engine-optimization","tag-small-business","tag-social-media-videos","tag-time-spent-on-site","tag-video-editing","tag-videos-as-content"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t