Well, it\u2019s Valentine\u2019s Day. Not the holiday you think about when video production comes to mind..(Wait a minute..OK. No, don\u2019t go THERE. That\u2019s an entirely different blog..) I just thought it might be fun to take a classic Valentine movie like Sleepless In Seattle and see if I can make some of the lines relate to using Videos On Your Website.\u00a0 Ready?<\/p>\n
Jessica: H and G. <\/em><\/strong><\/p>\n Sam Baldwin: Well I just want somebody I can have a decent conversation with over dinner. <\/em><\/strong> That\u2019s what your prospects and customers are looking for, too. Well, maybe not over dinner, but they do want to connect with products and brands they know and like. Back in the day, before the Internet, you\u2019d be hard pressed to find a way to reach out to a large company. Now with blogs, Twitter, Facebook, AND Videos, customers feel like they have an advocate inside those companies.<\/p>\n <\/em><\/strong><\/p>\n Jonah <\/em><\/strong>Baldwin<\/em><\/strong> : Thanks for dinner. I’ve never seen potatoes cooked like that before.<\/em><\/strong> Let\u2019s talk about being unique. With every other accountant, doctor, landscaper, or restaurant having a website these days: what really sets you apart? The best way to tell that story is with video. Show your customers how to something they\u2019ve never done. Show what your product does that the competition doesn\u2019t. Be memorable. Be compelling.<\/p>\n Jessica: If it’s in the computer, they believe anything. <\/em><\/strong> Some businesses believe that. Hopefully, the ones that do are your competition.\u00a0 I\u2019ve seen websites that literally have not been updated in 5 or more years!\u00a0 Their only purpose is to be an online brochure. Copy may be wrong or outdated. Websites that are updated on a consistent basis get more \u201cpoints\u201d with search engines. Websites with videos can get a big boost in their search engine optimization. And, it\u2019s been shown that companies with three or more videos are thought of as experts by their customers.<\/p>\n Jonah Baldwin: In the movies, women are always scratching up the men’s back and screaming and stuff. There are as many whys and ways to use video as there are websites. Every project I\u2019ve done for the past two years has had a different twist. But one thing is certain: video has been the most added element to websites for the past two years.\u00a0 Call me and let me show you the success stories.<\/p>\n That\u2019s a wrap.<\/p>\n","protected":false},"excerpt":{"rendered":" I just thought it might be fun to take a classic Valentine movie like Sleepless In Seattle and see if I can make some of the lines relate to using Videos On Your Website. <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[9,11,37,12,34,38,14,43,39],"class_list":["post-153","post","type-post","status-publish","format-standard","hentry","category-who-uses-video","tag-creative","tag-facebook","tag-google-rankings","tag-relevant","tag-search-engine-optimization","tag-search-engine-results","tag-social-media-videos","tag-time-spent-on-site","tag-videos-as-content"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t
\n<\/em><\/strong>[Sam peers back at her]
\n<\/em><\/strong>Jessica: Hi and goodbye.<\/em><\/strong> A quick entrance and exit. Unfortunately, that\u2019s what happens on most business websites. If the visitor can\u2019t find what they\u2019re searching for, or if there\u2019s nothing there to engage them, they\u2019re gone.\u00a0 Websites with video hold visitors longer. The average time spent on my clients\u2019 sites is six to eight minutes.<\/p>\n
\n<\/em><\/strong>Sam Baldwin: How do you know all this?
\n<\/em><\/strong>Jonah <\/em><\/strong>Baldwin<\/em><\/strong>: Jessica’s got cable.<\/em><\/strong> I don\u2019t know how much Sam trusted Jessica after that.\u00a0 Trust is a big issue.\u00a0 If you\u2019re a company who has to perform their service in a customer\u2019s home, they\u2019re not going to hire you unless they trust you. With video, they can meet you and your staff before the work is done. Put your best face forward. The transparency of your company and the trust it instills in customers depends on it.<\/p>\n