{"id":157,"date":"2011-02-25T15:59:53","date_gmt":"2011-02-25T20:59:53","guid":{"rendered":"http:\/\/videosonyourwebsite.com\/blog\/?p=157"},"modified":"2011-02-25T15:59:53","modified_gmt":"2011-02-25T20:59:53","slug":"6-lines-from-the-godfather-that-explain-why-you-should-use-video","status":"publish","type":"post","link":"https:\/\/videosonyourwebsite.com\/blog\/6-lines-from-the-godfather-that-explain-why-you-should-use-video\/","title":{"rendered":"6 Lines From The Godfather That Explain Why You Should Use Video"},"content":{"rendered":"<p>Just in time for the Oscars. Ready?<\/p>\n<p><em>\u201cWhy didn\u2019t you come to me first?\u201d<\/em> (Websites that use video convert visitors faster and easier.\u00a0 A good category is Attorneys. Well, maybe not for the Godfather, but for our purposes \u2013 Studies show that folks will search an average of 7 websites when they are looking for an attorney.\u00a0 But when there\u2019s video, that number drops to 2. )<\/p>\n<p><em>\u201cMake them an offer they can\u2019t refuse\u201d<\/em> (Video makes content they can\u2019t refuse.\u00a0 A compelling message about your company will keep visitors on your site longer. Videos can also very easily enhance your credibility. Companies with three or more videos on their website are perceived as the authority.)<\/p>\n<p><em>\u201cI need a man who has powerful friends\u201d<\/em> (The neatest thing about video is that folks can share it with their friends.\u00a0 Make something WORTH sharing. People don\u2019t search for, nor do they share commercials \u2013 so don\u2019t make one. The hardest thing about video is coming up with great ideas. That\u2019s where we can help.)<\/p>\n<p><em>\u201cMy client promises to make that trouble disappear \u201c<\/em> (With video you can not only show the features and benefits, but you can have your customers tell their story too. That\u2019s called a testimonial, and man, do they work!)<\/p>\n<p><em>\u201cTimes have changed. It&#8217;s not like the Old Days, when we can do anything we want.\u201d <\/em> (Yep.\u00a0 Here in the digital age, customers are more informed. They WANT to be engaged. They don\u2019t have a lot of time to read everything you want them to read.\u00a0 So, say it and show it in a video. Or better yet, a series of videos.\u00a0 Not to worry. We can have you communicating 21<sup>st<\/sup> Century style in no time.)<\/p>\n<p><em>\u201cAnd let me be even more frank, just to show you that I&#8217;m not a hard-hearted man, that it&#8217;s not all dollars and cents.\u201d<\/em> (Customers, especially the tech-savvy under 30s, want value. If you\u2019re a plumber, do a video on how to fix a sink.\u00a0 An accountant? What are the top deductions that many folks miss? \u00a0THAT\u2019S content. It\u2019s content that can be used. Content that they can\u2019t refuse.<\/p>\n<p>NOT to use video can be a website\u2019s kiss of death.\u00a0 Let that happen to the other guy. Wise up and start putting Videos On Your Website now.<\/p>\n<p>Or just call us and fergitaboutit.<\/p>\n<p>That&#8217;s a wrap.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>THAT\u2019S content. It\u2019s content that can be used. Content that they can\u2019t refuse. <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[54,4],"tags":[6,9,37,24,12,34,13,14,43,26,39],"class_list":["post-157","post","type-post","status-publish","format-standard","hentry","category-behind-the-scenes","category-who-uses-video","tag-advertising","tag-creative","tag-google-rankings","tag-inexpensive-video-shooting","tag-relevant","tag-search-engine-optimization","tag-small-business","tag-social-media-videos","tag-time-spent-on-site","tag-video-editing","tag-videos-as-content"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/videosonyourwebsite.com\/blog\/wp-json\/wp\/v2\/posts\/157","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/videosonyourwebsite.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/videosonyourwebsite.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/videosonyourwebsite.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/videosonyourwebsite.com\/blog\/wp-json\/wp\/v2\/comments?post=157"}],"version-history":[{"count":1,"href":"https:\/\/videosonyourwebsite.com\/blog\/wp-json\/wp\/v2\/posts\/157\/revisions"}],"predecessor-version":[{"id":158,"href":"https:\/\/videosonyourwebsite.com\/blog\/wp-json\/wp\/v2\/posts\/157\/revisions\/158"}],"wp:attachment":[{"href":"https:\/\/videosonyourwebsite.com\/blog\/wp-json\/wp\/v2\/media?parent=157"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/videosonyourwebsite.com\/blog\/wp-json\/wp\/v2\/categories?post=157"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/videosonyourwebsite.com\/blog\/wp-json\/wp\/v2\/tags?post=157"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}