There\u2019s one store close to my house that I frequent \u2013 not every day, maybe every two weeks. I was there today, and noticed the hand-written sign on the front door?<\/p>\n
Have You Seen Our Coupon?<\/p>\n
Under it was taped one of those coupons that are printed on the backs of grocery receipts. In making conversation with the store clerk, I discovered that the coupons had been out about a month, and no one had used one yet.<\/p>\n
These folks spent a sum of money for a vehicle which they believed would cause increased traffic to their store. Since nothing happened, their feeling about this form of marketing will soon be, \u201cI tried it and it didn\u2019t work.\u201d<\/p>\n
It doesn\u2019t matter that there could be other factors at play: the offer wasn\u2019t good enough, the design wasn\u2019t eye catching, the weather was too cold..any number of things.<\/p>\n
Their investment in that coupon and its distribution ends when it\u2019s no longer being printed.<\/p>\n
That\u2019s advertising.<\/p>\n
<\/p>\n
What if you had a creative message that you owned? One that worked for you 24\/7\/365.<\/p>\n
What if you didn\u2019t have to ask your customers if they had seen your message; you\u2019d know because they\u2019d be buying from you?<\/p>\n
What if you had something that the competition didn\u2019t?<\/p>\n
What if you had a message that connected with customers and prospects<\/p>\n
What if that message was something your prospects had been searching for?<\/p>\n
That\u2019s web content.<\/p>\n
<\/p>\n
Videos On Your Website can help you build a library of web content so that you become the expert, and they will choose your business to answer their questions and solve their problems.\u00a0 No coupon needed.<\/p>\n
<\/p>\n
That\u2019s a wrap.<\/p>\n
<\/p>\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
These folks spent a sum of money for a vehicle which they believed would cause increased traffic to their store. Since nothing happened, their feeling about this form of marketing will soon be, \u201cI tried it and it didn\u2019t work.\u201d<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,4],"tags":[6,7,13,17,39],"class_list":["post-160","post","type-post","status-publish","format-standard","hentry","category-uncategorized","category-who-uses-video","tag-advertising","tag-commercials","tag-small-business","tag-video","tag-videos-as-content"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t