Steve owned a company that made computers. Steve wanted to buy some commercials. I was one of four radio and television stations to meet with him one day. I sat next to the account executive while he detailed the proposed buy. Then, I was introduced as the one who would write and produce the commercial.<\/p>\n
I went through my usual list of questions, asking Steve about his business and more importantly his customers: who they were and the kinds of problems they were bringing for Steve to solve. When we finished, I had a pretty good idea of what I would write if we got the order.
\nThe next day Steve called. “I was really floored,” he said, “Out of all the stations I met with, you were the only one to ask about my business. Everyone else just told me what I should be doing.”<\/p>\n
We got the order. Not only that, but Steve hired me to produce all of his commercials for the entire market.<\/p>\n
When someone asks me what sets Videos On Your Website apart, I tell them about Steve and how he doubled his business because he partnered with someone who asked and listened about his business.<\/p>\n
Thanks, Steve.<\/p>\n
–that’s a wrap.<\/p>\n","protected":false},"excerpt":{"rendered":"
When someone asks me what sets Videos On Your Website apart, I tell them about Steve.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[54,88,1,4],"tags":[6,7,8,27,19],"class_list":["post-296","post","type-post","status-publish","format-standard","hentry","category-behind-the-scenes","category-copywriting","category-uncategorized","category-who-uses-video","tag-advertising","tag-commercials","tag-consultant","tag-production-planning","tag-writer"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t