Yes, I look at my competitors\u2019 websites. Sometimes, I\u2019m impressed. Sometimes, I\u2019m ashamed.<\/p>\n
Web video is new to a lot of folks. I know some who REALLY \u201cget it\u201d I know producers who have editing styles I think are brilliant. I know clients and small business owners who understand web video too. They are the people who keep me excited day after day.<\/p>\n
Web video is not television.<\/p>\n
When I talk about putting Videos On Your Website, I mean it as a whole new way to communicate with your client base. Here\u2019s some conversations I\u2019ve had with business owners recently: \u201cClients are always asking us how we make our product\u201d, \u201cWe have a lot of Case Studies on our website, if only people would take time to read them.\u201d, \u201cI wish my clients would understand more about –..\u201d Very quickly, each one of them grasped the concept of what I do.<\/p>\n
If you\u2019ve looked through my site, you\u2019ll notice I have a video on almost every page. Right now, I\u2019m changing them a few times a year. It could be more, and one day it will be. But that kind of schedule is a good place for a small business to be at this stage. Yours, too.<\/p>\n
Unfortunately, I have seen some sample videos from other producers that don\u2019t quite measure up. I had been directed to one site with a client testimonial. Those are easy, because they\u2019re usually the \u201ctalking head\u201d kinds of videos. While the lighting on the piece was great, it clearly was shot without a tripod, a serious no-no when filming a static subject. I\u2019ve seen website videos where I can tell that the cameraman is more at home shooting weddings and dance recitals than videos for business. And I know that they\u2019re charging way too much to get those kinds of results.<\/p>\n
So here\u2019s my offer:<\/p>\n
If you\u2019re considering having a video produced for your business, and you\u2019d like an honest appraisal of anyone\u2019s style and abilities, just email or call me. I mean that sincerely. You have the right to work with whomever you choose, and I won\u2019t try to change your mind. But if there are some things that I can pick up on that may make your video better, I want to do that.<\/p>\n
Because this kind of content is an important addition to the structure of your online presence. To get more businesses online with the right content will help video producers everywhere. When you see the kinds of results you\u2019ll get; you\u2019ll be back for more, and so will dozens of other small businesses.<\/p>\n
–That\u2019s a wrap.<\/p>\n","protected":false},"excerpt":{"rendered":"
Yes, I look at my competitors\u2019 websites. Sometimes, I\u2019m impressed. Sometimes, I\u2019m ashamed. Web video is new to a lot of folks. I know some who REALLY \u201cget it\u201d I know producers who have editing styles I think are brilliant. I know clients and small business owners who understand web video too. They are the … Continue reading I Have Never Made An Offer Like This Before<\/span>