What if you could put a blindfold on your competition? And what if you could then make yourself the hero in the eyes of their customers and prospects? Whatever you sell, be it product or service, what if everybody considered you the expert?<\/p>\n
If you could put a blindfold on your competition, would that help or hurt your business?<\/p>\n
Well, there\u2019s a good chance that\u2019s happening right now. In a recent advertising and media study by 31% of those small business owners say THEIR CUSTOMERS don\u2019t use social networks! Let me know when you\u2019ve picked yourself up off the floor\u2026<\/p>\n Isn\u2019t that amazing? When Facebook has enough users to qualify as the fifth largest country in the world, one in three small business owners think their customers ignore social media.<\/p>\n Here\u2019s another of Ad-ology\u2019s findings: 73% of those small businesses don\u2019t use YouTube. Why not?<\/p>\n \u2022\tThey don\u2019t have the equipment to shoot and edit video Whatever the reason, those are all things I can help with. Yeah, I even have a couple of cute cats, but that\u2019s another blog.<\/p>\n YouTube is the number 2 search engine behind Google. There are product demos and how-tos galore. Do folks actually search for them? Well, yes, some of them do, however the best reason for putting an optimized video on YouTube is because it will show up on Google organic searches. And it\u2019s 80% more likely to show up on the first page of results. Add some of the other video sharing sites to that, and it turns out putting Videos On Your Website is pretty good for business.<\/p>\n Know anyone not using video, and still wants to grow their business? I would love to sit down and have a cup of coffee with them.<\/p>\n –That\u2019s a wrap.<\/p>\n","protected":false},"excerpt":{"rendered":" What if you could put a blindfold on your competition? And what if you could then make yourself the hero in the eyes of their customers and prospects? Whatever you sell, be it product or service, what if everybody considered you the expert? If you could put a blindfold on your competition, would that help … Continue reading Ad-ology Insights To Advertising<\/span>
\nAd-ology<\/a>, a Columbus Ohio company, they asked 1100 small business owners about social media marketing. By the way, small businesses in this case is defined as 100 employees or fewer. The study was done November, 2009.<\/p>\n
\n\u2022\tThey don\u2019t know what subject matter to present
\n\u2022\tSome actually don\u2019t know how YouTube works
\n\u2022\tThey think YouTube is only for cute cat videos<\/p>\n