I\u2019ve probably blogged about this before, but everytime I see one of these sites, I just want to erect a barricade around it.\u00a0 Crime Scene Tape if you will.<\/p>\n
It\u2019s those sites who tell you how important video is to your website (it is) and then proceed to tell you that they can put one together for you using stock photos and a voiceover. (they can, but it won\u2019t<\/span> do you any good)<\/p>\n To make matters worse, THEIR websites usually have the well-placed red text that screams \u201cSIGN UP NOW!!\u201d or \u201cLIMITED TIME OFFER!!\u201d\u00a0 They do this for the same reason Cosmopolitan writes the kinds of headlines it does for its magazine: It\u2019s An Impulse Item.<\/p>\n If you own a small business, since when is your marketing plan an impulse item?<\/p>\n Yes, you can find some very nice looking stock photos, then add text overlays and pretty music, and you have a nice BORING video.<\/p>\n Where does it connect with your customers, your prospects? Where does it engage that audience of people who are looking for exactly what you do?<\/p>\n There are companies that will promise you thousands of hits on your website if you will just buy their e-book or sign up for their monthly program.\u00a0 Some of these same companies promise you thousands of Twitter followers if you will just pay them \u201cx\u201d number of dollars.<\/p>\n But listen to me: You don\u2019t want thousands of hits to your website. The only ones you want are the ones that will BUY from you. Those are the ones who are already searching for you. They may know that they want the product that you sell, but maybe there are different features. Help them decide. Do THAT in a video that stars you<\/span>.<\/p>\n Ask people to watch a video with only words spinning and scrolling, and to me, that\u2019s tantamount to the web pages of old with their blinking text and spinning animated gifs.<\/p>\n And it doesn\u2019t tell me who you are.<\/p>\n I want to buy from you. I want to do business with you. I want to feel like I already know you.\u00a0 That\u2019s what your prospects are saying.\u00a0 How will you answer them?<\/p>\n A slide show doesn\u2019t cut it.<\/p>\n –That\u2019s a wrap.<\/p>\n","protected":false},"excerpt":{"rendered":" If you own a small business, since when is your marketing plan an impulse item?<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,1,4],"tags":[6,21,27,12,46,13,45,39],"class_list":["post-71","post","type-post","status-publish","format-standard","hentry","category-diy","category-uncategorized","category-who-uses-video","tag-advertising","tag-do-it-yourself","tag-production-planning","tag-relevant","tag-slide-shows","tag-small-business","tag-stock-photos","tag-videos-as-content"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/videosonyourwebsite.com\/blog\/wp-json\/wp\/v2\/posts\/71","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/videosonyourwebsite.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/videosonyourwebsite.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/videosonyourwebsite.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/videosonyourwebsite.com\/blog\/wp-json\/wp\/v2\/comments?post=71"}],"version-history":[{"count":4,"href":"https:\/\/videosonyourwebsite.com\/blog\/wp-json\/wp\/v2\/posts\/71\/revisions"}],"predecessor-version":[{"id":75,"href":"https:\/\/videosonyourwebsite.com\/blog\/wp-json\/wp\/v2\/posts\/71\/revisions\/75"}],"wp:attachment":[{"href":"https:\/\/videosonyourwebsite.com\/blog\/wp-json\/wp\/v2\/media?parent=71"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/videosonyourwebsite.com\/blog\/wp-json\/wp\/v2\/categories?post=71"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/videosonyourwebsite.com\/blog\/wp-json\/wp\/v2\/tags?post=71"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}