Every January, Las Vegas hosts the Consumer Electronics. Show. The CES is where new and just thought of gadgets make their debut. It is also a lively conversation on current trends. Here are some facts about YouTube that came out of a session at this year’s CES.

>>YouTube now reaches more adults than any network. ANY network. So says Neilsen whose job it is to measure things like that.

>>100 hours of new content is uploaded to YouTube every minute. That’s more than four days every sixty seconds.

And the most watched videos? Authentic. Content that is about something very specific. If you have a niche, you should be telling your story with video. And you should also put that video on YouTube.

It’s watchable, it’s searchable, and its shareable.

Yes you should YouTube. Because if you don’t, your competition will.

–that’s a wrap.