I work with a few clients on a monthly basis helping them build their video blog.
When a business decides to do a video or two every month, they’re understandably very excited. Come the day of the shoot, they are in one of two camps: They have a three page written script –or—they have no idea what they’re going to say.
I have the same advice for both of them: My cat eats small meals.
A few times a day, my cat will saunter over to her bowl and take a few bites. That’s all she needs. After that, it can be playtime, naptime, or she’ll sit on one of her favorite surfaces in my office and watch me work.
Humans can be the same way with information: don’t give them too much to digest.
Instead of putting all of your messages into one video, think about what you want your viewer to come away with. What inspires you? What motivates you every day? Those are great video blog posts. It doesn’t always have to be about your product.
By breaking up your information into small “bites” you can feed your customers and prospects just the right information diet that will have them coming back for more.
That’s a wrap.