I really try not to rant too much in this blog. When I do, it’s usually because I’ve just something that I find disappointing. I will let you in on a secret: when I visit someone’s website, I always look for the “footer” that is a link to the web designer.

The one I visited today did really pretty work. They just left off the page titles from their own site. That’s the title that shows up in the top bar of your browser, and it’s really important. But the real kicker was that the web firm also produces video. They have one on their home page. It’s titled “Our Commercial”.

(facepalm)

It actually WAS a commercial. And it gave no reason why someone should hire them. They also thought enough to include the line, “having a video couldn’t hurt.”

(facepalm)

I can’t stress this enough: People Don’t Search For Commercials.  Commercials are not suited for the web. Why would a web designer put a commercial on their home page?? Why not a video about how a well designed site brings a return on investment?  Or video testimonials from clients? Even a series about marketing best practices.

Content that people want to watch. That’s where video works wonders.
What’s on your website.

–that’s a wrap