I’m more than a videographer. I’m a marketer with a camera. What does that mean, and why should you care?

Here are the qualities of a Marketer With A Camera:

• Storytelling over gear

I believe a business video should focus on clear messaging, compelling narratives, and building trust rather than relying on expensive equipment. Sure, we use professional equipment, but I don’t need a dozen people with different jobs to produce a video.

• Leveraging video for trust

90% of customers say that videos aid purchasing decisions. That makes having the right video crucial for building authority in your category.

• Mastering on-camera presence

I have worked with everyone from mom and pop shop owners to Fortune 500 companies. It is imperative to have a natural delivery for your message. I show clients exactly how to do that.

• Actionable ideas

Most business owners are too close to their business to understand what their customers need to hear. Whether it’s something behind the scenes or the testimonial of a satisfied customer, I know how to bring that message forward.

• Specialized techniques

From editing to graphics, good lighting and clear audio, the aim is to make the video look great while driving tangible business results.

Let’s talk about your goals. I’ll bet I can offer solutions that will both save you money and take your marketing efforts to a higher level.
–that’s a wrap
Ron Harper is the founder of Videos On Your Website, a Cincinnati digital marketing firm specializing in video web content for businesses. Read more at Videos ON Your Website.