Yeah, it’s a classic baseball movie. Ray Kinsella learns a great lesson. But if you listen closely, the Voice may also be telling you how to increase your sales and your expertise in the minds of your customers with video.
1. Voice: “If you build it, he will come”
Especially now, after the Google Panda update, content will get you noticed. Using videos makes websites more likely to show up on top of organic searches. Not only that, but when a visitor lands on a small business’ page with video, the 2nd most popular behavior is to click the video.
2. Ray: “Don’t we need a catcher?”
Shoeless Joe: “Not if you get it near the plate, we don’t”
You know that when a website has a video, the conversion rate is higher than a website with no video. But that video doesn’t even need to be watched. Just the fact that it’s there makes a difference in the conversion rate.
3. “This is my corn. You people are guests in my corn”
In the movie, it’s Ray speaking. For this instance, it’s your website visitor. Your video is a guest in his browser. So, get rid of the auto-start, and make sure your message isn’t sales-y. Most likely the visitor got to your site because he is trying to solve a problem. It makes no sense to show your latest TV commercial.
4. Mark: It is true. You don’t know the first thing about farming.
Ray: Yes I do. I know a lot about farming. I know more than you think I know.
Show off what you know. The more your show your expertise, the more your visitors will consider you the authority in your field. Studies show that websites with at least three videos are considered authorities.
5. Voice: “Go The Distance”
See above. And don’t stop. Keep updating and upgrading your videos.
That’s a wrap.