Videos engage website visitors, and 86% or businesses say they’ve seen videos send profit to their bottom line. Are you wondering what kind of videos you should make? Here are the top six examples of engaging and profitable business videos you should be thinking about.

1. Demonstrations. How it works and functions, what problem it solves, why it’s important for your customer to be interested in it.

2. Training. How the product works, in detail. The consumer feels more confident in buying the product once they know all the ins and outs of its operation.

3. Testimonials. Current customers talk about how great and useful the product is.

4. Leadership. Showing that you are an expert in the field that you’re in. Earning respect and trust as a person who knows their stuff.

5. Teasers. Everything it says. You’re giving the consumer a little taste of what is awesome about the product to pique their interest later when you’re about to launch, when hopefully you’ve driven up the anticipation higher than it might have been without the tease.

6. Storytelling. The who and the why. Who is driving this forward? What is their story? And why are they creating this product?