I have watched Search Engine Optimization experts try and explain what they do to a room full of non-technical folks. Many small businesses who have websites can tell you why SEO is important, and maybe a handful can tell you a little bit about how it’s done.
Now that using videos on your website is exploding across all small business categories, I’m getting asked: “Is there such a thing as SEO for video?” Yes, there most definitely is.
Although Video SEO is still in its infancy, here’s something that’s going to help a lot.
Take a look at this video of Cincinnati Internet Marketing Czar Rob Bunting. Notice anything?
Pretty cool, huh? Transcribing text from video is just one of the new tools that are starting to pop up on the digital landscape. There are tools for adding captions to YouTube videos and your OWN videos. That’s the good news. The better news is that captions are searchable by Google. That will give you an added dimension to your video library and one more thing to worry your competition.
–That’s A Wrap