Ad-ology Insights To Advertising

What if you could put a blindfold on your competition? And what if you could then make yourself the hero in the eyes of their customers and prospects? Whatever you sell, be it product or service, what if everybody considered you the expert?

If you could put a blindfold on your competition, would that help or hurt your business?

Well, there’s a good chance that’s happening right now. In a recent advertising and media study by
Ad-ology, a Columbus Ohio company, they asked 1100 small business owners about social media marketing. By the way, small businesses in this case is defined as 100 employees or fewer. The study was done November, 2009.

31% of those small business owners say THEIR CUSTOMERS don’t use social networks! Let me know when you’ve picked yourself up off the floor…

Isn’t that amazing? When Facebook has enough users to qualify as the fifth largest country in the world, one in three small business owners think their customers ignore social media.

Here’s another of Ad-ology’s findings: 73% of those small businesses don’t use YouTube. Why not?

• They don’t have the equipment to shoot and edit video
• They don’t know what subject matter to present
• Some actually don’t know how YouTube works
• They think YouTube is only for cute cat videos

Whatever the reason, those are all things I can help with. Yeah, I even have a couple of cute cats, but that’s another blog.

YouTube is the number 2 search engine behind Google. There are product demos and how-tos galore. Do folks actually search for them? Well, yes, some of them do, however the best reason for putting an optimized video on YouTube is because it will show up on Google organic searches. And it’s 80% more likely to show up on the first page of results. Add some of the other video sharing sites to that, and it turns out putting Videos On Your Website is pretty good for business.

Know anyone not using video, and still wants to grow their business? I would love to sit down and have a cup of coffee with them.

–That’s a wrap.