Category Archives: Who Uses Video

Are You A Videographer?

Who Uses Video, , , ,

I never know how to answer that question. I don’t really like the word. To describe what I do takes a little more. So I looked it up.

vid?e?og?ra?pher [vid-ee-og-ruh-fer]
–noun someone who makes films with a video camera.

Empty. So, what is the best way to describe what I do? I can’t think of a really good one, although, I like Content Producer. It really is all about content. That’s why it at the top of my web pages.

If you want to capture a wedding day, you can call a videographer. If a reporter needs someone to get pictures of the story he is telling, he’ll take a videographer. And let me say, that I’m not knocking those tasks at all. The term just does not describe my business.

My first role is as a consultant. In the preliminary stages, clients ask about the process, subject matter, and we brainstorm ideas. I’ll take that information, do some additional research, and come up with a script. That’s one of the things I love. I’ve been writing professionally since I was 16.

On the day of the shoot, I’m with my client for less than two hours. If we’ve done our planning, that’s all the time we need to get the images.

I transfer the files into my digital editor and start piecing together the message. Many times, scenes are shot out of sequence, or maybe a scene needs to be moved to give it more emphasis. I have to create the graphics, find the right music bed, and maybe do a couple of voiceover pieces.

I’m not through yet, I’ll watch it a couple of times to see how the shots match up and do some more tweaking. I’ll do a rendering to see how the video is going to look online. Does it have a great opening? Will the colors go well with the website it will be shown on? More tweaking. Finally, it’s ready.

After client approval, I make a number of renderings in different formats: Windows Media, MP4 Quicktime, MPG, Flash, and start uploading to the most effective video sharing sites. Yes, there are a couple of dozen others besides YouTube that show up in search engine optimizations. Many times I’m also working with my client’s web master or designer.

So there you have a condensed version of what goes into every project.

There has never been a better time to start using Videos On Your Website to promote your product or service than right now! And as you can see, you get more than just a video. You get my decades of experience in knowing how to reach your target audience.

Give it whatever name you want. But know that it neither starts nor stops at the camera.

–That’s a wrap

I Have A Website, But I Haven't Looked At It Since 2004

Uncategorized, Who Uses Video

I look at a lot of websites everyday. I do it to see how folks describe their businesses and I look for places where videos can fit in. Then there are those sites where it’s kind of like walking through a ghost town.

Old information, dates that, in some cases aren’t this year, or even last year. The worst of all: either NO email, or an email form that doesn’t work.

It’s a brochure.

You may think you know your customers; no one has asked you about your website. But what about those who WANT to do business with you. If you get any kind of referrals, there’s a 90% chance that before someone contacts you they are going to take a look at your website. An updated and user-friendly website says that your business is updated too.

Whatever equipment you use in your work, I would be more likely to believe that you have the latest and greatest if your website is up to date. That site can be a lot more than an online brochure. It is your 24/7 authority on all things YOU. It is a statement of your brand, and a promise to your customers: “Here’s where you can find us, here’s how you can reach us” And like, I said most businesses are there. Now, it’s time to take the next step.

Put a face on your business. Yours? The receptionist? A customer? All are great ideas, and everyone of them would make a great video. Show off your success. Show off your expertise. WHY are you better than your competition? Everybody can answer that question differently. But the way YOU answer it is something your future customers are dying to hear.

The people who do business with you, and those who might do business with you are Facebooking, texting, Twittering, and even calling their friends and sharing information. You need to get your voice into that mix. You can’t help that they talk about you, but you can influence what they talk about. It will happen with a well-produced video.

I’d like to help tell that story. It’s what I’ve been doing since before the PC was a twinkle in IBM’s eye.

–That’s a wrap.

Know When To Say No

Who Uses Video

If you spend more than a couple of minutes on my website, it should be apparent. If you’ve ever met me at a networking or other event, you’ve probably heard me say it:

We do videos for small business.

We don’t design websites. We’re not Facebook gurus, and we can’t do your email marketing lists for you. I would be most happy to refer you to some very skilled folks who will do that. We concentrate on just one thing:

We do videos for small businesses to put on their website. Engagement objects to grab the attention of website visitors and make the website owner look like an expert.

That’s it. Just that one thing.

WHY?

Because as multimedia becomes more ubiquitous than text, it is crucial that you have the right message, presented in a clean clear vehicle that tells your prospects what you do and why you love to do it. That’s what we specialize in. We know how to talk to your audience. And we have more experience presenting those messages than most of the other video producers out there.

We’re going to keep concentrating on making videos that get results.

Your business deserves it.

–That’s a wrap.

Dentists Need A Nice, Bright . . . Video

Who Uses Video

I just mentioned dentists briefly in the last blog post. But, the fact is, this is one category than can really take advantage of video marketing. There is a lot of competition in dentistry. Actually, I don’t want to run up the superlative meter, but any word you can find in the thesaurus than means a great volume can describe the amount of competition in dentistry.

Why? Well, there has been remarkable advances in the field, especially where aesthetics and cosmetic dentistry is concerned. These procedures have created a big demand, and everyone’s trying to get their share of the business. Any dentist who has been practicing for more than a few months can tell you, it takes time to build a name and gain the trust and confidence of patients.

If you’re a dentist, step one is to make sure that you are marketing yourself as well as your services. And if you want to get the edge on your competition, a well-produced, professional video is perfect.

Not only can you show before and after shots, but viewers are able to hear YOUR success stories straight from the gorgeous smiles you’ve helped create – your own patients. Happy patients are more than willing to help out with testimonials. And a well-produced testimonial with a special call-to-action can make all the difference in that new patient booking an appointment.

After you have that stunning new video, we’ll help you upload it to all the video sharing sites that will help you push your way up in the search engine rankings. For more strategies to market your practice with Videos On Your Website, just give us a call.

— That’s a wrap.

Doctor Up Your Website With Professional Video

Uncategorized, Who Uses Video

Medical Professionals, and that includes everyone from Dentists to Chiropractors, are honing in on the message that putting VIDEOS ON YOUR WEBSITE is a smart thing to do.

You may be the friendliest, smartest, most talented professional in your area, but how will anyone know if you don’t show them!

Studies show over 80% of the American population heads straight for the internet. This is a fact. Whether you or your office is referred by another practitioner or a friend, people go straight to the internet to check you out.

Now, here is the next best thing to a face to face meeting. You. On a video, introducing yourself and your specialties. Show off your offices. Interview the staff. Use testimonials. People like recommendations. They feel more comfortable going to a provider when someone else holds that provider in esteem.

It’s the best value for your marketing dollar.
—-That’s a wrap.