There’s one store close to my house that I frequent – not every day, maybe every two weeks. I was there today, and noticed the hand-written sign on the front door?
Have You Seen Our Coupon?
Under it was taped one of those coupons that are printed on the backs of grocery receipts. In making conversation with the store clerk, I discovered that the coupons had been out about a month, and no one had used one yet.
These folks spent a sum of money for a vehicle which they believed would cause increased traffic to their store. Since nothing happened, their feeling about this form of marketing will soon be, “I tried it and it didn’t work.”
It doesn’t matter that there could be other factors at play: the offer wasn’t good enough, the design wasn’t eye catching, the weather was too cold..any number of things.
Their investment in that coupon and its distribution ends when it’s no longer being printed.
What if you had a creative message that you owned? One that worked for you 24/7/365.
What if you didn’t have to ask your customers if they had seen your message; you’d know because they’d be buying from you?
What if you had something that the competition didn’t?
What if you had a message that connected with customers and prospects
What if that message was something your prospects had been searching for?
That’s web content.
Videos On Your Website can help you build a library of web content so that you become the expert, and they will choose your business to answer their questions and solve their problems. No coupon needed.
That’s a wrap.