My wife loves to read. Both of us could browse thru Barnes & Noble or Borders all day. But she rarely buys from them. Instead, she browses Amazon.
There are some items that I don’t bother shopping for at all. I just look on eBay.
There are many places to buy books online. Ask someone, and see if Amazon isn’t the first thing on their minds. Same with auction sites. Same with a lot of business categories. (Kleenex instead of tissues, Xerox instead of copier, PingPong instead of table tennis).
When you’re first at something, you can pretty much “own the franchise”. And when you can do that PLUS be outstanding at connecting with your customers, you can reach that Top Of Mind status reserved for the Amazon’s, and eBay’s and Zappos.
How many of your competitors are using video? If you said none, that’s your chance. It doesn’t matter if you are B2B or B2C. Your customers and prospects are searching for what you have to say. Video was the most added feature to websites in both 2009 and 2010. If you don’t know whether or not your competitors are using video, find out. Do it now.
Building your authority and your expertise should be one of your major goals this year. If you’re in a business in which customers need to place their trust, you can’t afford to go forward without shoring up that trust with all of the compelling stories you can tell with video.
Hopefully, you can be the first.
That’s a wrap.