Tag Archives: videographer

Client Spotlight – Bed Bug Shield

Product demos are one of the most effective uses of online video. Customers can see the product in action, learn best practices, and see effective uses while they seamlessly slip from discovery mode to buying mode.
I have been fortunate to have worked with a number of inventors and innovators with Videos On Your Website to produce targeted and compelling demos that work. Bed Bug Shield is one of my favorites.

This area has long been on the top of the list nationally for bed bug problems. There are scores of exterminators who deal not only with primary infestations, but also with folks who inadvertently bring the little critters home from a trip. Bed Bug Shield deals with both of those problems.

When they first contacted me, one of the issues we had to solve was location – since they wanted to show the product using LIVE bed bugs. Of course, there would be absolutely no risk, since bed bugs cannot fly, and we would have a little “corral” in which to shoot them and the product at work. As it turned out, that was the least of my worries. The morning of the shoot, I developed an abscessed tooth, and made the drive to the location in more than a little pain.

After a quick set up, we started shooting footage. We got great shots of the product, closeups of the bed bugs, and easy to follow demonstrations of how it keeps bed bugs from hitching a ride on clothes, or in a suitcase during a trip.

They recently contacted me with an update on their progress:

We have picked up a contract for 8 surrounding counties with the Area on Aging not to mention a few large name exterminators refer to us on a regular basis, so things are going well. We would always like to be busier but we have tripled our volume just in the last 6 months. The video is on our website and people love it!!! We have had a good response to it

It’s always nice to hear things like that. Videos DO work, whether it’s product demonstrations, customer testimonials, or answering customer’s questions.

Here’s the Bed Bug Shield video.Bed Bug Products – Business Video

–that’s a wrap.

Showing Our Stuff

 

The past three years has brought a lot of new friends our way.  Every project we do is different and exciting.  The new year gives us an opportunity to take a look back and put together some of the work we’ve done for our clients. Here’s our 2012 demo reel. I hope you enjoy it.  When can we get started on YOUR project?

–That’s a wrap.

5 Things You Should Know About Video Marketing

 

You’re in business. You have competition. That’s a given. Still, there are things, ideas, products, or people that set you apart from your competition. But how do you let your prospective customers know? The traditional way is advertising, but it can be expensive, and most times, you can’t be sure how effective it will be. Videos for business and website video marketing is effective, affordable and trackable. Here are the basics you need to know: 1. Pick a video production company that specializes in producing ONLINE video. They will help you decide how to best reach your target audience. 2. Use real people. Use yourself: customers love to be able to put a face on your business. If you’re not completely comfortable on camera, a professional video producer will show you how to look at the top of your game. 3. Show where you do business. Show where your product is made. Behind the scenes videos CAN be tricky. Someone who specializes in shooting business videos can spot the details that could make or break the scene. 4. Put the finished video in the right spot on your website. Video marketing professionals will work with you or your web designer to make sure the video is optimized and plays properly from your server. 5. Promote your message in social media, blogs, and newsletters. The more places you put your video, the more the search engines will love it. For more information about how videos drive results, visit Videos On Your Website


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There Is No Trophy For Second Place

My wife loves to read. Both of us could browse thru Barnes & Noble or Borders all day.  But she rarely buys from them. Instead, she browses Amazon.

There are some items that I don’t bother shopping for at all.  I just look on eBay.

There are many places to buy books online. Ask someone, and see if Amazon isn’t the first thing on their minds. Same with auction sites.  Same with a lot of business categories. (Kleenex instead of tissues, Xerox instead of copier, PingPong instead of table tennis).

When you’re first at something, you can pretty much “own the franchise”. And when you can do that PLUS be outstanding at connecting with your customers, you can reach that Top Of Mind status reserved for the Amazon’s, and eBay’s and Zappos.

How many of your competitors are using video? If you said none, that’s your chance. It doesn’t matter if you are B2B or B2C. Your customers and prospects are searching for what you have to say.  Video was the most added feature to websites in both 2009 and 2010.  If you don’t know whether or not your competitors are using video, find out. Do it now.

Building your authority and your expertise should be one of your major goals this year.  If you’re in a business in which customers need to place their trust, you can’t afford to go forward without shoring up that trust with all of the compelling stories you can tell with video.

Hopefully, you can be the first.

That’s a wrap.

Are You A Videographer?

I never know how to answer that question. I don’t really like the word. To describe what I do takes a little more. So I looked it up.

vid?e?og?ra?pher [vid-ee-og-ruh-fer]
–noun someone who makes films with a video camera.

Empty. So, what is the best way to describe what I do? I can’t think of a really good one, although, I like Content Producer. It really is all about content. That’s why it at the top of my web pages.

If you want to capture a wedding day, you can call a videographer. If a reporter needs someone to get pictures of the story he is telling, he’ll take a videographer. And let me say, that I’m not knocking those tasks at all. The term just does not describe my business.

My first role is as a consultant. In the preliminary stages, clients ask about the process, subject matter, and we brainstorm ideas. I’ll take that information, do some additional research, and come up with a script. That’s one of the things I love. I’ve been writing professionally since I was 16.

On the day of the shoot, I’m with my client for less than two hours. If we’ve done our planning, that’s all the time we need to get the images.

I transfer the files into my digital editor and start piecing together the message. Many times, scenes are shot out of sequence, or maybe a scene needs to be moved to give it more emphasis. I have to create the graphics, find the right music bed, and maybe do a couple of voiceover pieces.

I’m not through yet, I’ll watch it a couple of times to see how the shots match up and do some more tweaking. I’ll do a rendering to see how the video is going to look online. Does it have a great opening? Will the colors go well with the website it will be shown on? More tweaking. Finally, it’s ready.

After client approval, I make a number of renderings in different formats: Windows Media, MP4 Quicktime, MPG, Flash, and start uploading to the most effective video sharing sites. Yes, there are a couple of dozen others besides YouTube that show up in search engine optimizations. Many times I’m also working with my client’s web master or designer.

So there you have a condensed version of what goes into every project.

There has never been a better time to start using Videos On Your Website to promote your product or service than right now! And as you can see, you get more than just a video. You get my decades of experience in knowing how to reach your target audience.

Give it whatever name you want. But know that it neither starts nor stops at the camera.

–That’s a wrap