Tag Archives: Cincinnati video production

DO VIDEOS SLOW DOWN A WEBSITE?

testimonials, Uncategorized, Video As Content, Video SEO and Optimization, , , ,

This is a question that I’m often asked. It has come from both clients AND website designers – who should know better, by the way. Video is probably the best tool for marketing your business and getting found by potential customers. Videos enhance your expertise. Videos enhance trust in your business. And when it comes to showing off your product, or showing what your customers think of your product, there is no better way to communicate.

Many video files can be extremely large. Even 30 second videos can be close to a gigabyte in size, which could indeed make your website load very slowly. The size of the video player can also be a factor. However, there are some editing programs which will reduce the size of a video file while keeping the quality intact. These tools can play your videos while barely making a tic in your website speed.

The graphic above shows an analysis of my website. I have a video or multiple videos on almost every page. Apart from the fact that the SEO checker did not like a couple of my page titles, the score is excellent with no speed issues. Optimizing my content makes the difference.

Don’t be afraid of adding videos to your website or blog if speed is an issue. You may just be surprised at how fast customers start responding to you instead.
–that’s a wrap

Ron Harper is the founder of Videos On Your Website, a Cincinnati digital marketing firm specializing in video web content for businesses. Read more at Videos ON Your Website.

The 1 Thing You Should Do For Your Business This Year

Behind The Scenes, Video As Content, , , ,

Charm City Cakes. Antique Archeology, The Gold And Silver Pawn Shop, Duck Commander. Recognize any of these?  They are all small businesses who got big by being on TV. And while those businesses are profiting from their own reality exposure, look at Amy’s Baking Company in Scottsdale Arizona, who developed a booming business for having the most embarrassing and customer un-friendly episode in history.

What if your business could have its own TV show? You could. Actually, you should.

The good news is: you don’t need the drama those shows thrive on in order to be compelling and watchable. If you know, or can find out, what your customer base needs, you have your subject matter. Use your personality to make it interesting. Do product demos, talk to your staff, heck, talk to your customers!

It doesn’t have to be completely serious. If you’re a business that has fun, show that. Have your customers interview each other. Do on the street demonstrations…what will you come up with?

Is it easy? No.

Will it keep you in the minds of your prospects? Absolutely!

I’m so excited about the upcoming roll out of my new video series and all of the episodes I have planned.

Let me know if I can help in planning YOUR new TV show too.

–that’s a wrap.