Well, the answer is a qualified Yes. If you embed a video from a platform like YouTube, you are not risking copyright violation. However, if the owner at any point deletes the video, you may be left with a blank spot on your site.
Copyright violations occur when you make a copy of someone else’s video and post it on a website or blog. Stick to using the “share code” for best results. The “share code” can usually be found right under the video player. It will be a short string of code that you can insert into a blog or a website if you have that ability without going “behind the scenes”.

I once had a client who wanted to use a video from a trade association that he belonged to. It would have been fine, however , the Call To Action was a direct appeal from that trade association. On his service website, that may have been confusing to his visitors. Instead, I was able to creatively edit the video so it included his call to action for potential customers.

At any rate, video can be one of the most important marketing tools any business can use.
–That’s a wrap.
Ron Harper is the founder of Videos On Your Website, a Cincinnati digital marketing firm specializing in video web content for businesses. Read more at Videos ON Your Website.