I remember that poem from my childhood days. My parents owned a gift shop for a time, and the purple cow poem was emblazoned on a pair of cow-shaped salt shakers. Nowadays, being a purple cow is what you should be striving for. Here to explain, in the latest episode of Good Views, is Angie Thompson of Living In America, a business communications company in the Cincinnati area. After having lived and worked in several countries, and within various cultures, Angie learned the essential value of communicating clearly and effectively.

I see it so many times – that businesses struggle to explain themselves and what they do. You can’t be everything to everybody. You must pick one thing that you want to be known for. For me, it’s affordable video production. Whatever it is that makes YOUR purple cow come through, it starts with your “Why”. There are some great lessons in this Good Views. Thanks to Angie. You can learn more about what she does at her website.