Tag Archives: inexpensive video shooting

HOW MUCH DOES A VIDEO COST TO PRODUCE?

Behind The Scenes, DIY ?, Video As Content, , , , ,

How much does video cost to produce?
Businesses can spend $300 a month to have a coupon on the back of a grocery receipt. They can spend $2,000 on a newspaper or magazine ad. A successful broadcast campaign can run five figures. These are the folks who have not yet discovered the power of online video.

How many ways are there for a business to communicate, market and entice its prospects?
Basically, there are only three: Broadcast, Print, and Online. Each medium has its own advantages and limitations, whether intrinsically or monetarily.

Broadcast is radio and television. Companies buy advertisements. Those ads take up a finite amount of time in the broadcast day. The more successful the outlet, or in many cases the daypart, the more expensive the ad. Nighttime radio in a small town can be had for a few dollars, while a 30 second spot on the NFL Championship game could cost upwards of a half million dollars. Many local broadcast stations produce their clients’ spots for free. National campaigns can have a feature film budget. And in both radio and television, the clusters of spots have gotten longer. But the twelfth commercial in the set pays the same as the first.

For print, size matters. Full page, and 4 color display ads run into the thousands. But print can also cover the direct mail pieces, or the backs of grocery store receipts. Those vehicles tend to be more reasonable for small business depending on the length of the contract and the area of distribution. There is usually a setup fee for the printing.

Online banner ads and platforms such as Google AdWords have been around almost since the inception of the modern day internet. Advertisers pay each time the ad is clicked, or for a particular action (a lead or a conversion) and the rates fluctuate wildly. Production costs vary too, from graphic design to video production for “pre-roll” advertisements.

Here’s what many companies miss: you also must determine the shelf life of an ad and figure that into the cost as well. For radio and television, when your 30 seconds is over, it’s gone. For print, if the ad doesn’t catch the eye, the page is turned, the coupon is thrown away, the envelope isn’t opened, you’ve failed.

But what if there were a way to actually ATTRACT prospects to your message in a way that they found entertaining and informative no matter where they are or when they search? There is.

But it’s not advertising, at least not in the traditional sense.

Folks who search you out are aching to have their questions answered. To find out what you do, and how well you do it.

The CONTENT you put in your online presence is accessible 24/7. It doesn’t disappear like broadcast. It doesn’t get tossed in the garbage like print. So its shelf life is as long as it needs to be. And that decreases the overall cost.

The companies who advertise on the backs of grocery store receipts, or in the neighborhood value magazines, or in the direct mail coupon packs are perfect clients for me, because I can do a better job of delivering their message at about the same price they are currently paying.

Yes, there are video production services out there charging $1,000 per finished minute. In my world, that could be three months worth of compelling content videos.

Consider the message. Consider the audience you’re trying to reach. Consider the shelf-life of the message. One of my original clients just refreshed his video after seven years! It was working extremely well for him, but he wanted to use it on his mobile website, and the video was in Flash format, instead of MP4. This time we shot two specialized pieces and testimonials. His clients love his service, and now he’s poised to grow the business even more.

For video, Facebook Live, Periscope, and other apps can bring an immediacy that other mediums can’t touch. DIY video can be alright, depending on where it is going to be used. If you’ve invested a thousand or more into your website, you may not want your brand to be represented there with an amateurish video.

Professional video can be added to your website or blog for just a few hundred dollars. If you’re looking to build a content video library, regular monthly or semi-monthly shoots can lower that figure even more. It’s an investment that will pay off. It’s an investment you want to make in your business before the competition does.
— That’s a wrap.

5 Reasons Video Intimidates Businesses

Video As Content, Who Uses Video, You Tube for Business, , ,

I get it. After all of the statistics showing how well video performs online; after more and more case studies on businesses who use video to inform, educate, and market to their customers, you’re still on the fence. You’re not alone.
Video, from how to use it to how to deploy it, is still intimidating.

1. I don’t like myself on video. — It doesn’t have to be about you. Your customers or staff can bring compelling case studies and testimonials. There are dozens of scenarios where your “screen time” can be minimal or non-existent. I see this occasionally, but with patience, the client can open up and start to have fun.

2. I wouldn’t know what to say. I’m not good at memorizing a script. — a good producer will have multiple ideas for you, and multiple ways to present them. I shot a great video last year a few sentences at a time then pieced it together. I have some clients who need prompters. Prompter devices are simple to set up. Anyone who shoots business videos should have one. They make you look really good. If news anchors can use them, you can too.

3. I don’t want to end up with a video that’s too “Hollywood” . — Sure, in a lot of cases, simple is better. But you need the professionalism of good lighting, great sound, and a non-shaky camera. Those are the first priorities for anything that is going to represent you.

4. It’s too expensive. — costs for professional video vary widely. It’s very possible to produce some nice testimonials for less than a couple of hundred dollars. But they’re yours. They don’t vanish into thin air like commercials, or get thrown away like flyers. If you’re on a really short shoestring, do them yourself. Just remember the three principles in the previous paragraph.

5. I don’t know what to do next. — put them on YouTube, on Vimeo, on a blog, on Facebook, Twitter, anywhere and everywhere. Be sure there’s a call to action and it links back to your site.

Don’t allow your fears to get in the way of stepping up communication with customers and prospects. No matter what you sell or who you sell it to, adding video content is something you can’t delay.
— that’s a wrap.

This May Get Technical

DIY ?, Who Uses Video, , , , ,

Do it yourself video editing can open up a whole new set of problems for those looking for what they think may be an easy way in.
Take for example the newest consumer HD cameras. Many of them use a technology developed jointly by Sony and Panasonic called AVCHD. This is actually a professional MP4 format that was developed for use in Blu-Ray discs. It’s a big problem for do it yourselfers.
You see, AVCHD files take a lot of processing power just to play them back properly. A LOT. And before you even move the clips from your camera to your hard drive, you have to navigate the labrynth file system that comes with shooting in AVCHD.
On laptops, the video clips will look out of synch. You’ll need something with at least quad core processing to play your video. And if you cant play it, how are going to find your edit points?
Be prepared to shell out close to $3000 for an editing system with enough processing power, RAM, and the kind of video card you’ll need to edit with any kind of ease.
Most businesses who want to add video will turn to a professional – for shooting or editing or both. DIY can be fun, and somewhat inexpensive . And as they say, the devil is in the details, so if you’re going to edit professional looking video for your website, make sure you system is up to it.
–That’s a wrap.

25 Things You Probably Didn’t Know About Videos On Your Website

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  1. Want to DIY? We can consult with you for a better look
  2. We’re ready for HTML5 are you?
  3. We also have a voiceover studio, and we do VO around the world
  4. We always bring more than we need
  5. We arrive early 95% of the time
  6. There’s never enough light
  7. We own three royalty free music libraries
  8. We know some really talented web designers
  9. We know some awesome marketing experts
  10. We’ll be adding more experts on the Video Secrets page very soon
  11. We were the first to totally specialize in small business videos for websites.
  12. We always try and add a little showmanship
  13. We know some really cool video tricks
  14. We also know what NOT to do
  15. We can help you relax on camera
  16. Watching other folks’ videos with bad sound and bad lighting drives us stark raving crazy
  17. You can fix bad sound and bad lighting if you know how
  18. We put our name on our work
  19. Our first website went online in 1995
  20. We’ve never been to Vegas, but the name of our editing software is Vegas
  21. We know the most important thing to put first in your YouTube description
  22. We have web pages on our site dedicated to different business categories
  23. Bob Parsons, the CEO of GoDaddy likes our videos
  24. We have a 230 square foot green screen ready to go
  25. We learn something new with each project.

 

6 Lines From The Godfather That Explain Why You Should Use Video

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Just in time for the Oscars. Ready?

“Why didn’t you come to me first?” (Websites that use video convert visitors faster and easier.  A good category is Attorneys. Well, maybe not for the Godfather, but for our purposes – Studies show that folks will search an average of 7 websites when they are looking for an attorney.  But when there’s video, that number drops to 2. )

“Make them an offer they can’t refuse” (Video makes content they can’t refuse.  A compelling message about your company will keep visitors on your site longer. Videos can also very easily enhance your credibility. Companies with three or more videos on their website are perceived as the authority.)

“I need a man who has powerful friends” (The neatest thing about video is that folks can share it with their friends.  Make something WORTH sharing. People don’t search for, nor do they share commercials – so don’t make one. The hardest thing about video is coming up with great ideas. That’s where we can help.)

“My client promises to make that trouble disappear “ (With video you can not only show the features and benefits, but you can have your customers tell their story too. That’s called a testimonial, and man, do they work!)

“Times have changed. It’s not like the Old Days, when we can do anything we want.” (Yep.  Here in the digital age, customers are more informed. They WANT to be engaged. They don’t have a lot of time to read everything you want them to read.  So, say it and show it in a video. Or better yet, a series of videos.  Not to worry. We can have you communicating 21st Century style in no time.)

“And let me be even more frank, just to show you that I’m not a hard-hearted man, that it’s not all dollars and cents.” (Customers, especially the tech-savvy under 30s, want value. If you’re a plumber, do a video on how to fix a sink.  An accountant? What are the top deductions that many folks miss?  THAT’S content. It’s content that can be used. Content that they can’t refuse.

NOT to use video can be a website’s kiss of death.  Let that happen to the other guy. Wise up and start putting Videos On Your Website now.

Or just call us and fergitaboutit.

That’s a wrap.

There Is No Trophy For Second Place

DIY ?, Who Uses Video, , , , , , , , , , , ,

My wife loves to read. Both of us could browse thru Barnes & Noble or Borders all day.  But she rarely buys from them. Instead, she browses Amazon.

There are some items that I don’t bother shopping for at all.  I just look on eBay.

There are many places to buy books online. Ask someone, and see if Amazon isn’t the first thing on their minds. Same with auction sites.  Same with a lot of business categories. (Kleenex instead of tissues, Xerox instead of copier, PingPong instead of table tennis).

When you’re first at something, you can pretty much “own the franchise”. And when you can do that PLUS be outstanding at connecting with your customers, you can reach that Top Of Mind status reserved for the Amazon’s, and eBay’s and Zappos.

How many of your competitors are using video? If you said none, that’s your chance. It doesn’t matter if you are B2B or B2C. Your customers and prospects are searching for what you have to say.  Video was the most added feature to websites in both 2009 and 2010.  If you don’t know whether or not your competitors are using video, find out. Do it now.

Building your authority and your expertise should be one of your major goals this year.  If you’re in a business in which customers need to place their trust, you can’t afford to go forward without shoring up that trust with all of the compelling stories you can tell with video.

Hopefully, you can be the first.

That’s a wrap.

You Never Know Who’s Watching. (The Top 5 Things That Matter)

Uncategorized, Who Uses Video, , , , , , , , ,

Over the past two weeks, I won two different clients specifically because of two different videos on my website.

Someone asked me recently if quality matters for web videos. I replied that quality is the top 5 things that matter for web video.

Quality, quality, quality, quality, quality.

I just invested on a new professional HD camera with which to shoot.
I know, most websites play videos in small screen players. But there’s something that folks forget: sales of Internet ready TVs are increasing steadily.

Think about that amateur video being played on a 46 inch screen. If you thought shaky, hand-held camera shots were distracting on a small screen, wait till you see it magnified. Now, add in that low, or not-quite right light. Is anyone still watching after 30 seconds?

Major newspapers, television stations and networks are all putting video content on the web. Any poorly-produced DIY video will have to compete with that.

Quality.

Anyone can upload and share anything. It’s what is driving the explosion of social networking. It’s really, really cool. However more people want to connect with businesses and brands than ever before. Done right: with basic, well thought-out shots and a little showmanship, you can not only connect with customers and prospects, but they will stay on your website longer. That gives you more chances to convert them.

Coming soon – more about how your competition uses video.

That’s a wrap.

Quality Videos Reflect The Quality Of Your Business: Part two

Behind The Scenes, DIY ?, Uncategorized, , , , , , , , ,

Tonight, a friend passed a referral to me. I went to look at the company website – we’ll call them “LLC.com”. Their web design firm has posted some videos about what a great place this company is to work for. Now, defining your corporate culture is an excellent use of video in today’s climate. Google has done it with the Life At Google series on YouTube. The Google series is shot well, and has compelling themes.

The videos I watched tonight on the LLC site were
• Grainy – if I didn’t know better, I’d think they were shot with someone’s camera phone.
• Used the on camera microphone – a very big no no. Sound is as important as picture, and since all of these shots were extreme close-ups, to have the voice sound like it was coming from a barrel is quite rude from the position of a viewer.
• Looked cheap. One of the persons were shot sitting in front of a window. The light coming from behind washes the subject out.

Another web designer called to tell me about a client who needed video. Before I could respond, however, he called back to say the client had shot the video himself. He said the quality was just “OK”. The webmaster wouldn’t offer his opinion, and unfortunately, his client may suffer.

Producing videos for businesses is a lot more than Point And Shoot. I completely understand the DIY point of view, BUT. . .

• You have to have an external microphone, period. No discussion.

• The basics of 3 point lighting are simple to learn. So use room lamps, and buy some Perfect Daylight bulbs so at least your colors come out right, and your subjects look like somebody you would want to watch.

• Seriously consider using a professional. The expertise we bring in storytelling and getting the right message across with the right pictures and edits can make all the difference.

If you’ve made an investment in an attractive website, it’s only right to make sure your content stands out as well.

———- That’s a wrap.

What They’re Saying About Real Estate Videos

DIY ?, Uncategorized, Who Uses Video, , , , , , ,

So, I starting reading one of those articles about “What Your Real Estate Agent Won’t Tell You” and I got less than a quarter of the way thru it when the author mentioned how a listing’s photos and videos can be misleading because of Photoshopping or creative editing. I wouldn’t deny that those things take place, but not in my experience.

First of all, real estate agents are notoriously…(how shall I put this)…frugal. Many of them take their own pictures, and some even make their own videos.
Secondly, the kind of photo manipulation or video editing really takes some time to master. Many agents are known to be…impatient.

Actually, real estate videos can be rather quick to produce. Most agents simply want a walk through to show prospective buyers the layout point of view. Any additional editing, whether in amateur software or on a professional level, is an expense of both time and money. It’s been my experience with real estate videos that if the home is attractively staged, a video will do a much better job of selling the property than photos. It’s real. You don’t need Hollywood effects or deceptive editing to make it work.

It’s nice to see some popular websites for real estate professionals that agree with me: Homes.com reports that successful agents understand social media. And they add, “Video is another great way to promote your business and your listings online. After posting virtual tours or walk-thrus of your listings, start adding videos that discuss real estate trends and give advice. The better the content, the more it will be passed on.”

And PropertyGuru.com takes it one step further: “Keep your videos alive. Online video content should never be considered a final product. If the property doesn’t sell immediately, change the video to encourage new buyers and give them a different interpretation”

I have also seen actual customer emails thanking agents for providing videos, rather than just photos, in their marketing efforts. Even in the relocation forum City Data, one poster implores agents to “spend a few hundred bucks on a well shot and presented video tour and sell a six or seven figure home.”

There is a myriad of ways to sell real estate, even in a down market. But the wise agents and brokers would do well to discover the advantages of video marketing.

–That’s a wrap.