21 Video Ideas For Your Business (INFOGRAPHIC)
Tag Archives: social media videos
Videos Less Than $100
80 percent of Americans search online when they are ready to buy products or services. That’s eight out of 10. Or in other words, fill Paul Brown Stadium to capacity except for the end zone seats.
When those potential customers land on your website, they evaluate you based on how quickly they can find solutions to their “pains”.
Want to convince those folks to buy from YOU? Use video to answer their questions and address their pains.
- The average internet user spends 88% more time on a site with video
- Including video on a landing page can increase conversion by 80%.
- 90% of users say that seeing a video about a product is helpful in the decision process
- After watching a video, 64% of users are more likely to buy a product online
Videos On Your Website can now offer professionally produced, bite-sized videos to answer your customers’ specific questions.
Packages of 5 or 10 short videos -shot at your location- for less than $100 per video.
We write, shoot, edit, add post-production, and show you where to put your videos.
Contact us for full details
–that’s a wrap
(INFOGRAPHIC) 5 Secrets To Online Video Success
Using videos is no longer an option. They are must-haves for your website. Here are five steps to make them great:
The Trick To Using Videos On LinkedIn
I’ve been reading an article from a LinkedIn expert of why your profile should feature videos. I agree with his concept. However the video examples that he uses are not so good. Here’s why:
Example video #1 shows the subject seated, and looking off camera – a standard “interview” technique. But, he’s looking off camera when he introduces himself and says, “Welcome to my LinkedIn profile.” That should be addressed directly TO the camera and the viewer.
Example #2 shows a confident person asking questions of the viewer and introducing himself. Great opening. But he’s standing in front of what looks like cabinets. Is he in his garage? His kitchen? Furthermore, his video is over seven minutes long, and it’s a sales pitch. How many times do we have to say that hard sales pitches don’t work on LinkedIn?
Video works great on LinkedIn, and it can help you close deals. But like anything else, you have to be mindful of the details.
1. LOOK AT THE CAMERA AND ADDRESS THE VIEWER. LinkedIn is a professional networking site. Do you look off to the side when you introduce yourself to a new contact?
2. WATCH OUT WHAT YOU STAND IN FRONT OF. Make sure your background is not distracting. Let it make sense to the whole picture.
3. TELL WHAT YOU DO AND SHOW YOUR PASSION. Leave the sales pitch for a face to face time when the customer is ready for it.
4. IF YOU’RE PUTTING VIDEOS ON YOUTUBE, rewrite the titles and descriptions. “LinkedIn Profile Video Cut 1, 1080p” is NOT a good title. Write more than one line in the description field, and start with your URL.
5. Be sure you have proper lighting, good audio, and a director who understands what you are trying to accomplish and can make suggestions.
No, you don’t need “Hollywood” production, but that doesn’t mean you shouldn’t consider hiring a professional to help you look more professional. Isn’t it worth it for your image and your sales?
–that’s a wrap.
In 30 days . . .
A lot can happen in 30 days after posting a video to your business website.
- One of my clients booked a contract that paid him over 25 times what he had paid me
- Another client received a 5 figure grant to grow her business
- still another client was the subject of a local TV news story, AND won a Cincy Innovates award
- And let’s not forget the million-dollar condo. We did a feature video, and it sold in 59 days. (ok, it was a slow market.)
Where will YOU be 30 days from now? I’ll keep saying it: If you’re using video, and the competition isn’t, You Win.
— that’s a wrap.
Customer Testimonials: Five things to watch for. (and one of them can make all the difference in your video)
80 percent of Americans research online before ever hitting the “Buy” button. and reviews as well as customer testimonials are powerful methods to bring the prospect one step closer to buying from you.
I see lots of websites in Cincinnati who have a page of glowing reports of their products and services, features and benefits. Unfortunately, most of those testimonials are signed “S.P.” or “Mary C.” Are they real people? You’re not really sure. Given a company that uses these kinds of customer comments and one that uses video testimonials from customers, guess which one is going to have more engagement? I hope you said video.
Customer testimonials on video are usually the first kind of web content a business owner thinks about. If done well, it’s like your customers are an additional sales force for you. Here’s the difference between doing it yourself and having someone do it for you:
1. Sound and lighting must be perfect. You want the viewer to hear every nuance and not have to strain to listen to something a tiny microphone picks up from 6 feet away. Also, don’t ask your best customers to sit in front of a camera if they don’t look their best. Bad lighting ruins more videos than you think.
2. NEVER ask someone to read a prepared script. Even if the customer himself wrote it, this is not genuine.
3. Ask open ended questions. Find out what was going on before they found the business, what led them to the business, and why they keep returning. If they’re uncomfortable being on camera, get them to talk about their hobbies or kids first. It will warm them up and they will begin to free associate your business with their thoughts.
4. It’s okay for them to ramble as they’re giving their testimonial. Although, this is the spot where all the do-it-yourselfers get in trouble. What if the customer comes up with a gem in the middle of all the other stuff? The viewer watching the video might not stay around that long. In the newspaper industry – it’s called “Burying The Lead”. A skilled video editor can take that gem and form the rest of the testimonial around it. The difference being one is something that might get watched, and the other is one that will create an emotional connection. Which do you think creates more sales?
5. I know there’s a lot of discussion over which is right and which is wrong, but I do not believe a customer should give a testimonial looking directly into the camera. Let the camera be the onlooker while they tell the story to an off-camera interviewer. It’s much more comfortable for the customer, and a lot easier to watch for the viewer.
You wouldn’t allow just anyone with a paintbrush to paint your house. So make sure you have a professional direct and edit your video testimonials for maximum punch and effectiveness in your marketing tool kit. I’d like to be your resource for producing video testimonials that get results. Contact me for details.
— that’s a wrap.
Annotations – Pop Ups In Your Video Part two
Annotations on YouTube are a fantastic feature to add to your videos. You can use them for anything from highlighting sales to getting viewers to subscribe to your channel. This episode – This is part 2 of 2 parts – takes you thru the What, Where, and How of using YouTube annotations.
If you’re new here, I create videos as web content for small business in Cincinnati, Dayton, and Northern Kentucky. And I help both my clients, and non-clients understand video’s powerful impact. A lot of that is knowing what to do after the video is created. Where do you put it? How do you put it there? What else can you do to make sure folks see it? This video series was born from that. I’m going to give you the tips you need to make your videos work for you. Don’t have any videos yet? Call me. I’d love to talk with you.
Watch Time (4:38) Link to transcript
Annotations – Pop-Ups In Your Video
Annotations on YouTube are a fantastic feature to add to your videos. You can use them for anything from highlighting sales to getting viewers to subscribe to your channel. This episode – split into two parts – takes you thru the What, Where, and How of using YouTube annotations.
If you’re new here, I create videos as web content for small business in Cincinnati, Dayton, and Northern Kentucky. And I help both my clients, and non-clients understand video’s powerful impact. A lot of that is knowing what to do after the video is created. Where do you put it? How do you put it there? What else can you do to make sure folks see it? This video series was born from that. I’m going to give you the tips you need to make your videos work for you. Don’t have any videos yet? Call me. I’d love to talk with you.
Watch Time (4:38) Link to transcript
Help With Video In Your Email
If you’re new here, I create videos as web content for small business in Cincinnati, Dayton, and Northern Kentucky. And I help both my clients, and non-clients understand video’s powerful impact. A lot of that is knowing what to do after the video is created. Where do you put it? How do you put it there? What else can you do to make sure folks see it? This video series was born from that. I’m going to give you the tips you need to make your videos work for you. Don’t have any videos yet? Call me. I’d love to talk with you.
Here is Episode 3. I upload a new one about twice a month. I’m really interested in your comments, so leave one, or connect with me.
Watch time (4:18) Link to transcript
What Do I Do With This Darn Video??
If you’re new here, I create videos as web content for small business in Cincinnati, Dayton, and Northern Kentucky. And I help both my clients, and non-clients understand video’s powerful impact. A lot of that is knowing what to do after the video is created. Where do you put it? How do you put it there? What else can you do to make sure folks see it? This video series was born from that. I’m going to give you the tips you need to make your videos work for you. Don’t have any videos yet? Call me. I’d love to talk with you.
I will upload a new episode about twice each month. To begin, here are the first two episodes. I’m really interested in your comments, so leave one, or connect with me.
Enjoy and have fun!
Watch time (4:56) Link to transcript
As a bonus, here is Episode 2. If you’d like to be notified when new episodes are added, be sure to click the “Subscribe” link at the end. (I’ll show you how that’s done in a future episode)
Watch time (4:16) Link to transcript