75% of internet users watch video. They stay up to three times as long on a video page. 90% of viewers say that seeing a video about a product is helpful in the decision process
Using video on your product page can increase conversions by 80% and 92% of shoppers say watching a video helps them make purchasing decisions.
If you have multiple products, each one should be featured on a separate page with its own video. Show different options, show hoe it's made, explain how to set it up. When we produced a product video for a large sporting goods company, it outperformed all of the other content by 20 times !