5 Lines From Field Of Dreams That Explain How To Use Video

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Yeah, it’s a classic baseball movie. Ray Kinsella learns a great lesson. But if you listen closely, the Voice may also be telling you how to increase your sales and your expertise in the minds of your customers with video.

1. Voice: “If you build it, he will come”

Especially now, after the Google Panda update, content will get you noticed. Using videos makes websites more likely to show up on top of organic searches. Not only that, but when a visitor lands on a small business’ page with video, the 2nd most popular behavior is to click the video.

2. Ray: “Don’t we need a catcher?”
Shoeless Joe: “Not if you get it near the plate, we don’t”

You know that when a website has a video, the conversion rate is higher than a website with no video.  But that video doesn’t even need to be watched. Just the fact that it’s there makes a difference in the conversion rate.

3. “This is my corn. You people are guests in my corn”

In the movie, it’s Ray speaking.  For this instance, it’s your website visitor. Your video is a guest in his browser. So, get rid of the auto-start, and make sure your message isn’t sales-y. Most likely the visitor got to your site because he is trying to solve a problem.  It makes no sense to show your latest TV commercial.

4. Mark: It is true. You don’t know the first thing about farming.
 Ray: Yes I do. I know a lot about farming. I know more than you think I know.

Show off what you know. The more your show your expertise, the more your visitors will consider you the authority in your field. Studies show that websites with at least three videos are considered authorities.

5. Voice: “Go The Distance”

See above. And don’t stop. Keep updating and upgrading your videos.

 

That’s a wrap.

 

25 Things You Probably Didn’t Know About Videos On Your Website

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  1. Want to DIY? We can consult with you for a better look
  2. We’re ready for HTML5 are you?
  3. We also have a voiceover studio, and we do VO around the world
  4. We always bring more than we need
  5. We arrive early 95% of the time
  6. There’s never enough light
  7. We own three royalty free music libraries
  8. We know some really talented web designers
  9. We know some awesome marketing experts
  10. We’ll be adding more experts on the Video Secrets page very soon
  11. We were the first to totally specialize in small business videos for websites.
  12. We always try and add a little showmanship
  13. We know some really cool video tricks
  14. We also know what NOT to do
  15. We can help you relax on camera
  16. Watching other folks’ videos with bad sound and bad lighting drives us stark raving crazy
  17. You can fix bad sound and bad lighting if you know how
  18. We put our name on our work
  19. Our first website went online in 1995
  20. We’ve never been to Vegas, but the name of our editing software is Vegas
  21. We know the most important thing to put first in your YouTube description
  22. We have web pages on our site dedicated to different business categories
  23. Bob Parsons, the CEO of GoDaddy likes our videos
  24. We have a 230 square foot green screen ready to go
  25. We learn something new with each project.

 

Have You Seen Our Coupon?

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There’s one store close to my house that I frequent – not every day, maybe every two weeks. I was there today, and noticed the hand-written sign on the front door?

Have You Seen Our Coupon?

Under it was taped one of those coupons that are printed on the backs of grocery receipts. In making conversation with the store clerk, I discovered that the coupons had been out about a month, and no one had used one yet.

These folks spent a sum of money for a vehicle which they believed would cause increased traffic to their store. Since nothing happened, their feeling about this form of marketing will soon be, “I tried it and it didn’t work.”

It doesn’t matter that there could be other factors at play: the offer wasn’t good enough, the design wasn’t eye catching, the weather was too cold..any number of things.

Their investment in that coupon and its distribution ends when it’s no longer being printed.

That’s advertising.

 

What if you had a creative message that you owned? One that worked for you 24/7/365.

What if you didn’t have to ask your customers if they had seen your message; you’d know because they’d be buying from you?

What if you had something that the competition didn’t?

What if you had a message that connected with customers and prospects

What if that message was something your prospects had been searching for?

That’s web content.

 

Videos On Your Website can help you build a library of web content so that you become the expert, and they will choose your business to answer their questions and solve their problems.  No coupon needed.

 

That’s a wrap.

 

 

6 Lines From The Godfather That Explain Why You Should Use Video

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Just in time for the Oscars. Ready?

“Why didn’t you come to me first?” (Websites that use video convert visitors faster and easier.  A good category is Attorneys. Well, maybe not for the Godfather, but for our purposes – Studies show that folks will search an average of 7 websites when they are looking for an attorney.  But when there’s video, that number drops to 2. )

“Make them an offer they can’t refuse” (Video makes content they can’t refuse.  A compelling message about your company will keep visitors on your site longer. Videos can also very easily enhance your credibility. Companies with three or more videos on their website are perceived as the authority.)

“I need a man who has powerful friends” (The neatest thing about video is that folks can share it with their friends.  Make something WORTH sharing. People don’t search for, nor do they share commercials – so don’t make one. The hardest thing about video is coming up with great ideas. That’s where we can help.)

“My client promises to make that trouble disappear “ (With video you can not only show the features and benefits, but you can have your customers tell their story too. That’s called a testimonial, and man, do they work!)

“Times have changed. It’s not like the Old Days, when we can do anything we want.” (Yep.  Here in the digital age, customers are more informed. They WANT to be engaged. They don’t have a lot of time to read everything you want them to read.  So, say it and show it in a video. Or better yet, a series of videos.  Not to worry. We can have you communicating 21st Century style in no time.)

“And let me be even more frank, just to show you that I’m not a hard-hearted man, that it’s not all dollars and cents.” (Customers, especially the tech-savvy under 30s, want value. If you’re a plumber, do a video on how to fix a sink.  An accountant? What are the top deductions that many folks miss?  THAT’S content. It’s content that can be used. Content that they can’t refuse.

NOT to use video can be a website’s kiss of death.  Let that happen to the other guy. Wise up and start putting Videos On Your Website now.

Or just call us and fergitaboutit.

That’s a wrap.

5 Lines From Sleepless In Seattle That Explain Why You Should Use Video

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Well, it’s Valentine’s Day. Not the holiday you think about when video production comes to mind..(Wait a minute..OK. No, don’t go THERE. That’s an entirely different blog..) I just thought it might be fun to take a classic Valentine movie like Sleepless In Seattle and see if I can make some of the lines relate to using Videos On Your Website.  Ready?

Jessica: H and G.
[Sam peers back at her]
Jessica: Hi and goodbye. A quick entrance and exit. Unfortunately, that’s what happens on most business websites. If the visitor can’t find what they’re searching for, or if there’s nothing there to engage them, they’re gone.  Websites with video hold visitors longer. The average time spent on my clients’ sites is six to eight minutes.

Sam Baldwin: Well I just want somebody I can have a decent conversation with over dinner. That’s what your prospects and customers are looking for, too. Well, maybe not over dinner, but they do want to connect with products and brands they know and like. Back in the day, before the Internet, you’d be hard pressed to find a way to reach out to a large company. Now with blogs, Twitter, Facebook, AND Videos, customers feel like they have an advocate inside those companies.

Jonah Baldwin : Thanks for dinner. I’ve never seen potatoes cooked like that before. Let’s talk about being unique. With every other accountant, doctor, landscaper, or restaurant having a website these days: what really sets you apart? The best way to tell that story is with video. Show your customers how to something they’ve never done. Show what your product does that the competition doesn’t. Be memorable. Be compelling.

Jessica: If it’s in the computer, they believe anything. Some businesses believe that. Hopefully, the ones that do are your competition.  I’ve seen websites that literally have not been updated in 5 or more years!  Their only purpose is to be an online brochure. Copy may be wrong or outdated. Websites that are updated on a consistent basis get more “points” with search engines. Websites with videos can get a big boost in their search engine optimization. And, it’s been shown that companies with three or more videos are thought of as experts by their customers.

Jonah Baldwin: In the movies, women are always scratching up the men’s back and screaming and stuff.
Sam Baldwin: How do you know all this?
Jonah Baldwin: Jessica’s got cable. I don’t know how much Sam trusted Jessica after that.  Trust is a big issue.  If you’re a company who has to perform their service in a customer’s home, they’re not going to hire you unless they trust you. With video, they can meet you and your staff before the work is done. Put your best face forward. The transparency of your company and the trust it instills in customers depends on it.

There are as many whys and ways to use video as there are websites. Every project I’ve done for the past two years has had a different twist. But one thing is certain: video has been the most added element to websites for the past two years.  Call me and let me show you the success stories.

That’s a wrap.

There Is No Trophy For Second Place

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My wife loves to read. Both of us could browse thru Barnes & Noble or Borders all day.  But she rarely buys from them. Instead, she browses Amazon.

There are some items that I don’t bother shopping for at all.  I just look on eBay.

There are many places to buy books online. Ask someone, and see if Amazon isn’t the first thing on their minds. Same with auction sites.  Same with a lot of business categories. (Kleenex instead of tissues, Xerox instead of copier, PingPong instead of table tennis).

When you’re first at something, you can pretty much “own the franchise”. And when you can do that PLUS be outstanding at connecting with your customers, you can reach that Top Of Mind status reserved for the Amazon’s, and eBay’s and Zappos.

How many of your competitors are using video? If you said none, that’s your chance. It doesn’t matter if you are B2B or B2C. Your customers and prospects are searching for what you have to say.  Video was the most added feature to websites in both 2009 and 2010.  If you don’t know whether or not your competitors are using video, find out. Do it now.

Building your authority and your expertise should be one of your major goals this year.  If you’re in a business in which customers need to place their trust, you can’t afford to go forward without shoring up that trust with all of the compelling stories you can tell with video.

Hopefully, you can be the first.

That’s a wrap.

You Never Know Who’s Watching. (The Top 5 Things That Matter)

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Over the past two weeks, I won two different clients specifically because of two different videos on my website.

Someone asked me recently if quality matters for web videos. I replied that quality is the top 5 things that matter for web video.

Quality, quality, quality, quality, quality.

I just invested on a new professional HD camera with which to shoot.
I know, most websites play videos in small screen players. But there’s something that folks forget: sales of Internet ready TVs are increasing steadily.

Think about that amateur video being played on a 46 inch screen. If you thought shaky, hand-held camera shots were distracting on a small screen, wait till you see it magnified. Now, add in that low, or not-quite right light. Is anyone still watching after 30 seconds?

Major newspapers, television stations and networks are all putting video content on the web. Any poorly-produced DIY video will have to compete with that.

Quality.

Anyone can upload and share anything. It’s what is driving the explosion of social networking. It’s really, really cool. However more people want to connect with businesses and brands than ever before. Done right: with basic, well thought-out shots and a little showmanship, you can not only connect with customers and prospects, but they will stay on your website longer. That gives you more chances to convert them.

Coming soon – more about how your competition uses video.

That’s a wrap.

Quality Videos Reflect The Quality Of Your Business: Part two

Behind The Scenes, DIY ?, Uncategorized, , , , , , , , ,

Tonight, a friend passed a referral to me. I went to look at the company website – we’ll call them “LLC.com”. Their web design firm has posted some videos about what a great place this company is to work for. Now, defining your corporate culture is an excellent use of video in today’s climate. Google has done it with the Life At Google series on YouTube. The Google series is shot well, and has compelling themes.

The videos I watched tonight on the LLC site were
• Grainy – if I didn’t know better, I’d think they were shot with someone’s camera phone.
• Used the on camera microphone – a very big no no. Sound is as important as picture, and since all of these shots were extreme close-ups, to have the voice sound like it was coming from a barrel is quite rude from the position of a viewer.
• Looked cheap. One of the persons were shot sitting in front of a window. The light coming from behind washes the subject out.

Another web designer called to tell me about a client who needed video. Before I could respond, however, he called back to say the client had shot the video himself. He said the quality was just “OK”. The webmaster wouldn’t offer his opinion, and unfortunately, his client may suffer.

Producing videos for businesses is a lot more than Point And Shoot. I completely understand the DIY point of view, BUT. . .

• You have to have an external microphone, period. No discussion.

• The basics of 3 point lighting are simple to learn. So use room lamps, and buy some Perfect Daylight bulbs so at least your colors come out right, and your subjects look like somebody you would want to watch.

• Seriously consider using a professional. The expertise we bring in storytelling and getting the right message across with the right pictures and edits can make all the difference.

If you’ve made an investment in an attractive website, it’s only right to make sure your content stands out as well.

———- That’s a wrap.

Happy 2011 (if you want it)

Behind The Scenes, Uncategorized,

A couple of weeks ago, one of my Facebook ‘friends” wrote a post about the evil mother-of-all-snowstorms that was headed to Cincinnati on Christmas Day. As we know now, that didn’t happen here. He had little evidence of his prediction. Yet, some folks get their jollies spreading gloom, doom, and fear.

I’ve talked with a lot of individuals in my network in these last weeks of 2010. They all have a very positive outlook on the New Year. Positive thoughts bring positive energy.

I’m blessed that the business I started two years ago has had sustainable growth over the past 12 months. I can’t wait to get started on 2011.

Has the economy bounced back to pre-2006 levels? Not quite. But in many sectors, spending and consumer confidence HAS improved. Many are still out of work, but I know a LOT of folks who are getting hired! My business was better in 2010 than in the year before. It’s allowed me to make capital improvements for all the clients I’m going to serve next year.

Let’s take the naysayers, the doom and gloomers, and the fear mongers and kick them to the curb starting right now! When that ball drops, whether it’s Times Square or Fountain Square; think of it as a fuse being lit. All of us who are small businesses or solopreneurs have the power to make some 2011 fireworks of our own happen.

Are you ready?

That’s a wrap.

9 Reasons to Keep Satisfied Customers

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Here’s something that’s worth keeping around:

  • 98% of dissatisfied customers never complain, they just leave.
  • 85% of dissatisfied customers tell nine people about their poor experience. 13% tell 20 people.
  • A satisfied customer tells just five people.
  • Over five years, a typical company loses 80% of its customers; 65% because of a negative experience with the company.
  • 75% of the reasons a customer leaves has nothing to do with the product.
  • Retain just 5% of your customers, and profits will increase from 25% to 55%.
  • The top five businesses in any industry have over 90% customer retention. Most businesses average 80%.
  • For every 1% improvement in customer rate sustained over five years, there is a 20% improvement in operating income.

and finally,

The number one reason why customers switch companies is that they don’t feel appreciated.

Ask me, and I’ll show you how using video makes for higher customer loyalty.

–That’s a wrap.