Hopefully, you do some sort of competitive intelligence on companies that are in the same business as you. . That means among other things, checking their website with about the same frequency as you look at yours. So what happens if one day you go to the competition’s website, and they have a video?
A marketing and SEO expert commented in an article just last month: “If the competition is using video and you’re not, the competition wins” That’s pretty straightforward. That video will start showing up in searches in a matter of hours. Probably before that even happens, they will blog, and Twitter and do whatever else they can to spread the word and get it watched.
Ok, so what if the competition starts to use video, and you’ve had one for awhile?What then? First – take a really critical look.
- Who’s message is more clear?
- How’s the sound quality and the lighting of the video?
- Is it just a self-shot talking head, or Are there compelling images that move the story along?
Production values do count. But what it really comes down to is: Who is telling the better story? Who is more likely to be found in the search engines? With the proper keyword tagging and placement, even if your competitors rank higher in a Google Search, YOU CAN STILL HAVE THE UPPER HAND WITH VIDEO.
Now the score is one and one. You each have a video. Here’s where you step up the game: Do more. Really communicate. Put your customers, your staff even your vendors on video and post them everywhere. Once you start building that library strategically, the competition won’t know what hit them.
That’s a wrap.