Annotations on YouTube are a fantastic feature to add to your videos. You can use them for anything from highlighting sales to getting viewers to subscribe to your channel. This episode – This is part 2 of 2 parts – takes you thru the What, Where, and How of using YouTube annotations.
If you’re new here, I create videos as web content for small business in Cincinnati, Dayton, and Northern Kentucky. And I help both my clients, and non-clients understand video’s powerful impact. A lot of that is knowing what to do after the video is created. Where do you put it? How do you put it there? What else can you do to make sure folks see it? This video series was born from that. I’m going to give you the tips you need to make your videos work for you. Don’t have any videos yet? Call me. I’d love to talk with you.
Watch Time (4:38) Link to transcript
Annotations – Pop-Ups In Your Video
Annotations on YouTube are a fantastic feature to add to your videos. You can use them for anything from highlighting sales to getting viewers to subscribe to your channel. This episode – split into two parts – takes you thru the What, Where, and How of using YouTube annotations.
If you’re new here, I create videos as web content for small business in Cincinnati, Dayton, and Northern Kentucky. And I help both my clients, and non-clients understand video’s powerful impact. A lot of that is knowing what to do after the video is created. Where do you put it? How do you put it there? What else can you do to make sure folks see it? This video series was born from that. I’m going to give you the tips you need to make your videos work for you. Don’t have any videos yet? Call me. I’d love to talk with you.
Watch Time (4:38) Link to transcript
Host Videos On Your Own Website
Don’t get me wrong – I love YouTube – but you can (and should) host videos on your own site, too. Here’s the first part you need to know. More to come in future episodes.
If you’re new here, I create videos as web content for small business in Cincinnati, Dayton, and Northern Kentucky. And I help both my clients, and non-clients understand video’s powerful impact. A lot of that is knowing what to do after the video is created. Where do you put it? How do you put it there? What else can you do to make sure folks see it? This video series was born from that. I’m going to give you the tips you need to make your videos work for you. Don’t have any videos yet? Call me. I’d love to talk with you.
Here is Episode 6. I upload a new one about twice a month. I’m really interested in your comments, so leave one, or connect with me.
Watch Time (3:05) Link to transcript
Why Google + Is A Must Have For Videos
Like it or not, Google+ is one network you can’t ignore when it comes to getting your videos posted and seen by Our Friends The Search Engines. Here’s how to 1+ your way to success.
This is Episode 5. I upload a new one about every three weeks. I’m really interested in your comments, so leave one, or connect with me.
If you’re new here, I create videos as web content for small business in Cincinnati, Dayton, and Northern Kentucky. And I help both my clients, and non-clients understand video’s powerful impact. A lot of that is knowing what to do after the video is created. Where do you put it? How do you put it there? What else can you do to make sure folks see it? This video series was born from that. I’m going to give you the tips you need to make your videos work for you. Don’t have any videos yet? Call me. I’d love to talk with you.
Watch Time (2:47) Link to transcript
How To Add Captions And Transcripts To Your Videos
If you’re new here, I create videos as web content for small business in Cincinnati, Dayton, and Northern Kentucky. And I help both my clients, and non-clients understand video’s powerful impact. A lot of that is knowing what to do after the video is created. Where do you put it? How do you put it there? What else can you do to make sure folks see it? This video series was born from that. I’m going to give you the tips you need to make your videos work for you. Don’t have any videos yet? Call me. I’d love to talk with you.
Here is Episode 4. I upload a new one about twice a month. I’m really interested in your comments, so leave one, or connect with me.
Watch Time (3:39) Link to transcript
Help With Video In Your Email
If you’re new here, I create videos as web content for small business in Cincinnati, Dayton, and Northern Kentucky. And I help both my clients, and non-clients understand video’s powerful impact. A lot of that is knowing what to do after the video is created. Where do you put it? How do you put it there? What else can you do to make sure folks see it? This video series was born from that. I’m going to give you the tips you need to make your videos work for you. Don’t have any videos yet? Call me. I’d love to talk with you.
Here is Episode 3. I upload a new one about twice a month. I’m really interested in your comments, so leave one, or connect with me.
Watch time (4:18) Link to transcript
What Do I Do With This Darn Video??
If you’re new here, I create videos as web content for small business in Cincinnati, Dayton, and Northern Kentucky. And I help both my clients, and non-clients understand video’s powerful impact. A lot of that is knowing what to do after the video is created. Where do you put it? How do you put it there? What else can you do to make sure folks see it? This video series was born from that. I’m going to give you the tips you need to make your videos work for you. Don’t have any videos yet? Call me. I’d love to talk with you.
I will upload a new episode about twice each month. To begin, here are the first two episodes. I’m really interested in your comments, so leave one, or connect with me.
Enjoy and have fun!
Watch time (4:56) Link to transcript
As a bonus, here is Episode 2. If you’d like to be notified when new episodes are added, be sure to click the “Subscribe” link at the end. (I’ll show you how that’s done in a future episode)
Watch time (4:16) Link to transcript
The 1 Thing You Should Do For Your Business This Year
Charm City Cakes. Antique Archeology, The Gold And Silver Pawn Shop, Duck Commander. Recognize any of these? They are all small businesses who got big by being on TV. And while those businesses are profiting from their own reality exposure, look at Amy’s Baking Company in Scottsdale Arizona, who developed a booming business for having the most embarrassing and customer un-friendly episode in history.
What if your business could have its own TV show? You could. Actually, you should.
The good news is: you don’t need the drama those shows thrive on in order to be compelling and watchable. If you know, or can find out, what your customer base needs, you have your subject matter. Use your personality to make it interesting. Do product demos, talk to your staff, heck, talk to your customers!
It doesn’t have to be completely serious. If you’re a business that has fun, show that. Have your customers interview each other. Do on the street demonstrations…what will you come up with?
Is it easy? No.
Will it keep you in the minds of your prospects? Absolutely!
I’m so excited about the upcoming roll out of my new video series and all of the episodes I have planned.
Let me know if I can help in planning YOUR new TV show too.
–that’s a wrap.
Thanks, Steve
Steve owned a company that made computers. Steve wanted to buy some commercials. I was one of four radio and television stations to meet with him one day. I sat next to the account executive while he detailed the proposed buy. Then, I was introduced as the one who would write and produce the commercial.
I went through my usual list of questions, asking Steve about his business and more importantly his customers: who they were and the kinds of problems they were bringing for Steve to solve. When we finished, I had a pretty good idea of what I would write if we got the order.
The next day Steve called. “I was really floored,” he said, “Out of all the stations I met with, you were the only one to ask about my business. Everyone else just told me what I should be doing.”
We got the order. Not only that, but Steve hired me to produce all of his commercials for the entire market.
When someone asks me what sets Videos On Your Website apart, I tell them about Steve and how he doubled his business because he partnered with someone who asked and listened about his business.
Thanks, Steve.
–that’s a wrap.
5 Ways To Get More Sales With Business Videos
Everyone is watching. Have you noticed? Everyone is watching more videos online. So if you’re in business – whether it’s B2B or B2C, you need to inside video in your marketing strategy.
1. Do you need “face time” with your prospects to turn them into customers? Start with video. No matter who you are, when someone is referred to you, 8 times out of ten they go online to check you out. Videos give you that face to face meeting you need, and it works 24/7.
2. Before my wife buys and, she researches like crazy. When you make that easy by showing demonstrations or enhancing your expertise, you also make it easier to buy. You make it easy for a customer to become comfortable doing business with you. 65% of folks watch a video before deciding to buy.
3. Tell your customers what they need to know. Most folks would rather watch than read. We remember more of what we see and hear. Engaging business videos can entertain and educate. Last year, I did a series of videos for a product that could eliminate odors. There were so many uses, we had an endless supply of ideas. We highlighted it in a smelly refrigerator and a baby’s bottom.
4. Build trust. Answer questions. Give value so customers understand more about your product sooner. In radio and television it takes a message 3 to 5 repeating plays before its gist sinks in. That’s the frequency in “reach and frequency.” But website videos for business help convert prospects to customers. Unlike broadcast, you don’t pay each time the message is played. And if there’s anything the viewer doesn’t understand, they can playback just that section.
5. Videos last and last. Your strategy for writing and producing videos for your business should be long term as well. Not only that, but older videos can be repositioned with new titles and tags or new body copy on the page. The use of YouTube’s annotations is a cool way of adding information or a new call to action.
Remember, the use of video on business websites grows every day. Be an early adopter in your category if possible. When you have videos on your website, and your competition doesn’t…you win.
— that’s a wrap.