Tag Archives: optimizing videos

HOW DO I GET MORE CUSTOMERS TO WATCH MY VIDEO?

DIY ?, Video As Content, , ,


I read an article today on how to get more viewers on your YouTube channel. If you have any videos at all on YouTube and they are business related, take these top tips:

1. Produce high-quality videos using a good camera and proper lighting for a professional appearance. Even casual content should have a solid script — never underestimate good writing.
2. Edit your videos meticulously, removing irrelevant footage and ensuring cohesiveness and flow.

For the past 17 years, I have worked with small businesses to do exactly that. We write, shoot, add post production (if you don’t know what that entails, ask me), and show you where and how to post your videos.

What part of this are you lacking?
–that’s a wrap

Ron Harper is the founder of Videos On Your Website, a Cincinnati digital marketing firm specializing in video web content for businesses. Read more at Videos ON Your Website.

CAN I PUT SOMEONE ELSE’S YouTube VIDEO ON MY WEBSITE?

DIY ?, Video As Content, Who Uses Video, You Tube for Business, , , ,


Well, the answer is a qualified Yes. If you embed a video from a platform like YouTube, you are not risking copyright violation. However, if the owner at any point deletes the video, you may be left with a blank spot on your site.
Copyright violations occur when you make a copy of someone else’s video and post it on a website or blog. Stick to using the “share code” for best results. The “share code” can usually be found right under the video player. It will be a short string of code that you can insert into a blog or a website if you have that ability without going “behind the scenes”.

I once had a client who wanted to use a video from a trade association that he belonged to. It would have been fine, however , the Call To Action was a direct appeal from that trade association. On his service website, that may have been confusing to his visitors. Instead, I was able to creatively edit the video so it included his call to action for potential customers.

At any rate, video can be one of the most important marketing tools any business can use.
–That’s a wrap.
Ron Harper is the founder of Videos On Your Website, a Cincinnati digital marketing firm specializing in video web content for businesses. Read more at Videos ON Your Website.

The 1 Thing You Should Do For Your Business This Year

Behind The Scenes, Video As Content, , , ,

Charm City Cakes. Antique Archeology, The Gold And Silver Pawn Shop, Duck Commander. Recognize any of these?  They are all small businesses who got big by being on TV. And while those businesses are profiting from their own reality exposure, look at Amy’s Baking Company in Scottsdale Arizona, who developed a booming business for having the most embarrassing and customer un-friendly episode in history.

What if your business could have its own TV show? You could. Actually, you should.

The good news is: you don’t need the drama those shows thrive on in order to be compelling and watchable. If you know, or can find out, what your customer base needs, you have your subject matter. Use your personality to make it interesting. Do product demos, talk to your staff, heck, talk to your customers!

It doesn’t have to be completely serious. If you’re a business that has fun, show that. Have your customers interview each other. Do on the street demonstrations…what will you come up with?

Is it easy? No.

Will it keep you in the minds of your prospects? Absolutely!

I’m so excited about the upcoming roll out of my new video series and all of the episodes I have planned.

Let me know if I can help in planning YOUR new TV show too.

–that’s a wrap.