Category Archives: LinkedIn

Videos Less Than $100

Sell The Problem You Solve
80 percent of Americans search online when they are ready to buy products or services. That’s eight out of 10. Or in other words, fill Paul Brown Stadium to capacity except for the end zone seats.

When those potential customers land on your website, they evaluate you based on how quickly they can find solutions to their “pains”.

Want to convince those folks to buy from YOU? Use video to answer their questions and address their pains.

  • The average internet user spends 88% more time on a site with video
  • Including video on a landing page can increase conversion by 80%.
  • 90% of users say that seeing a video about a product is helpful in the decision process
  • After watching a video, 64% of users are more likely to buy a product online

Videos On Your Website can now offer professionally produced, bite-sized videos to answer your customers’ specific questions.
Packages of 5 or 10 short videos -shot at your location- for less than $100 per video.
We write, shoot, edit, add post-production, and show you where to put your videos.
Contact us for full details

–that’s a wrap

The Trick To Using Videos On LinkedIn

I’ve been reading an article from a LinkedIn expert of why your profile should feature videos. I agree with his concept. However the video examples that he uses are not so good. Here’s why:

Example video #1 shows the subject seated, and looking off camera – a standard “interview” technique. But, he’s looking off camera when he introduces himself and says, “Welcome to my LinkedIn profile.” That should be addressed directly TO the camera and the viewer.

Example #2 shows a confident person asking questions of the viewer and introducing himself. Great opening. But he’s standing in front of what looks like cabinets. Is he in his garage? His kitchen? Furthermore, his video is over seven minutes long, and it’s a sales pitch. How many times do we have to say that hard sales pitches don’t work on LinkedIn?

Video works great on LinkedIn, and it can help you close deals. But like anything else, you have to be mindful of the details.

1. LOOK AT THE CAMERA AND ADDRESS THE VIEWER. LinkedIn is a professional networking site. Do you look off to the side when you introduce yourself to a new contact?

2. WATCH OUT WHAT YOU STAND IN FRONT OF. Make sure your background is not distracting. Let it make sense to the whole picture.

3. TELL WHAT YOU DO AND SHOW YOUR PASSION. Leave the sales pitch for a face to face time when the customer is ready for it.

4. IF YOU’RE PUTTING VIDEOS ON YOUTUBE, rewrite the titles and descriptions. “LinkedIn Profile Video Cut 1, 1080p” is NOT a good title. Write more than one line in the description field, and start with your URL.

5. Be sure you have proper lighting, good audio, and a director who understands what you are trying to accomplish and can make suggestions.

No, you don’t need “Hollywood” production, but that doesn’t mean you shouldn’t consider hiring a professional to help you look more professional. Isn’t it worth it for your image and your sales?

–that’s a wrap.