I’m sitting here looking at my latest stats from Google Analytics, and I found something very interesting: When a visitor comes to my site as the result of a Google organic search, they stay for almost SEVEN MINUTES! Even when I’m found through a Yahoo search, visitors hang around for just under four minutes.
There’s a video on almost every page of my site. Only two of them are about me or my work. The rest show my clients and how they are using video to enhance their brand, establish trust and credibility or take viewers on a behind the scenes look at their business.
Here’s another stat that’s hard to believe: one of my inbound links brings visitors who stay an average of NINE minutes.
If you buy advertising on radio or TV, you have only thirty seconds to present your message. And with both of those mediums, you’re competing with all the other stimuli that surrounds the user. Plus, it’s extremely costly.
Videos on your website are available 24/7. They’re one of the most cost effective strategies to get in front of a prospect and present yourself as an expert in your field.
If you know a small business with a website, invite them to take a look at their user statistics. Then, ask them to give me a call.
–That’s a wrap.