I am very pleased when one of my clients tells me about something that’s happened as a direct result of putting videos on their website. Consistently, something positive always happens in the first 30 days.
I produced a video for an executive recruiting firm. They had recently doubled their staff, and wanted to share their unique point of view, as well as getting more quality leads. They were thrilled with their video, and it went up immediately on their website, blog, Facebook page, and about a half dozen other social sites.
Within two weeks, they were contacted by a local TV news crew who wanted to do a story on them. They were perceived as a leader in their field, which is exactly where they wanted to be.
I did another video for a company who was already showing well in the search engines for “expert” in their specialized niche. In the first month, their website traffic had increased by 60%. To top it off, not only were they showing up on the first page of results for their keywords, but so was their video. And the views on their YouTube channel skyrocketed.
I started working with a new company just three months after it had been founded. We began producing a series of video blog posts. I have just learned that as a direct result of the videos, they landed $8000 in new business within the first 30 days.
These stories are not extraordinary. Not only does video jumpstart search engine results, but it also gives your prospects a reason to remember you.
In the future having videos on your website will be as commonplace as having buttons for navigation. Right now is the perfect time to start. By jumping in with both feet and using compelling, engaging video messages, you can lead the way in your category. It will garner results now, and the equity you build as an innovator, will pay off in the future.
–That’s a wrap.